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Archive for the ‘SWS’ Category

Assignment 3: Part C: Your Marketing Plan

For this assignment, you will conclude your marketing plan by developing your hypothetical companys Ashley Beauty Products Company pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop the companys pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
5. Develop your online and direct marketing plan most relevant for your product/service a

BUS 520 ASSIGNMENT 3: POWER, POLITICS, AND CULTURE

In business, power and politics greatly influence an organizational culture and may hinder organizational productivity.  In your role as consultant you observed power and politics influence on the corporate culture.

INSTRUCTIONS  Following SWS standards, write a 5 to 7 page report that addresses the following:

1. Influence of Politics and Power Explain how politics and power-play may have influenced the organizations culture.

2. Sources of Power Explore the sources of power and describe how management could use this influence to benefit the department and improve organizational performance.

3. Leadership Behavior and Culture Make recommendations that support how the study of power and politics could influence leadership behavior and improve the organizations culture.

4. Leadership Influence Discuss the importance and complexity of leadership behavior in solving the issue you identified. How does it influence organizational stru

Auctions and Dynamic Pricing

The following video describes auctions as price discovery mechanisms; please watch it before you begin writing:

https://www.youtube.com/watch?v=4kWuxfVbIaU

use this video as one of the references in your paper

Use the video on auctions and at least 5 other academic or high-quality business publications (see acceptable types below) to answer the following questions.

There are many types of auctions, each with strengths and weakness at uncovering the real price or value of an item. Compare and contrast how each of the following uncovers value:

-English and Dutch auctions.
-Sealed-bid first-price auctions and Vickery auctions.

Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use.

Auctions are widely used in finance, e-commerce, and in e-games. Identify three examples of auctions used in finance, e-commerce, and/or e-games. Explain the following in-depth:
-The need for an auction to uncove

social media use in workplace

please make sure that you use the citation style mentioned and attached to these directions.

Develop a PowerPoint presentation 10 slides in length.  It should include an agenda slide, body content slides, a closing slide, and a references slide. The title slide and references slide does NOT count toward the required length.
The content should focus on some aspect of social media use in the workplace.  Potential examples include the importance of companies embracing social media, advertising through social media, policies involving social media, proper professional communication through social media platforms, or any number of other angles.

The presentation must be submitted in .PPT or .PPTX format.


The PowerPoint presentation must adhere to the following requirements:

Content:
Discuss some aspect of social media use in the workplace.
Organize the presentation in a clear, logical manner.

Assume your target audience is familiar w

Assignment 3: Part C: Your Marketing Plan

For this assignment, you will conclude your marketing plan by developing FORD's pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop FORDs pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
5. Develop your online and direct marketing plan most relevant for your product/service and audience.
6. Develop your social responsibility/cau

Southwest Airlines Business-Level and Corporate-Level Strategies

This paper will also be regarding Southwest Airlines.  You MUST use the template that is attached to do this assignment.  Make sure you download it and write your paper within it and not use a new Word document.  The attached template also includes additional detailed instructions.  use at least 6 credible references.  Please make sure that for citations as well as the sources list you follow the other attached document with instructions on how to cite (this is the other attachment not the template).  This should NOT be in APA format.  One of the sources for this assignment must be the course textbook which can be found on:

https://books.google.com/books?id=wUPAAgAAQBAJ&printsec=frontcover&dq=Hitt,+Ireland,+%26+Hoskisson.+2020.+Strategic+management:+Concepts+and+cases:+Competitiveness+and+globalization+(13th+ed.).+Mason,+OH:+South-Western+Cengage+Learning&hl=en&newbks=1&newbks_redir=0&sa=X&ved=2ahUKEwiLsuXI9uboAhUNlX

History

Assignment 1.2: A Changing World Final Paper
Due Week 5 and worth 140 points

The discovery of America and that of the passage to the East Indies by the Cape of Good Hope, are the two (2) greatest events recorded in the history of [human] kind Adam Smith, in The Wealth of Nations,1776. Think about why he and many other notables supported this statement, especially concerning the discovery of America. What was so important about this New World across the Atlantic Ocean from Europe?  How did it change globalization in terms of trade, culture, societies, innovations, new and old world exchanges, and in other ways?

You have already developed a thesis statement and developed an outline in which you identify three (3) main points relevant to your topic. Now you will develop the final paper in which you explore your main points in detail.

Write a three to five (3-5) page paper in which you:

Introduce your paper with your previously crafted thesis statement.

History

Using this template :

I. Topic / Title
II. Introduction of Essay
A. Write a few sentences that lead into the main point of your essay
B. End the paragraph with your thesis statement (3 main points you are going to support)
1. First point in thesis
2. Second point in thesis 3. Third point in thesis
III. Body of Essay
A. Topic One - First Point in Thesis
1. Support your point with either quotations or solid evidence 2. Have at least five sentences
B. Topic Two - Second Point in Thesis
1. Support your point with either quotations or solid evidence 2. Have at least five sentences
C. Topic Three - Third Point in Thesis
1. Support your point with either quotations or solid evidence 2. Have at least five sentence
IV. Conclusion
A. Write a few sentences summarizing your essay
B. Restate your thesis and how you proved your point

The discovery of America, and that of the passage to the East Indies by the Cape of Good Hope, are the two g

Communications Plan

STRATEGIC COMMUNICATIONS PLAN
This assignment is part 1 of 3
A sample of what it should look like is attached.
Also the second attachment is how to use references and citations and source list for this assignment.
use 2 references for this assignment

The topic is left to the writer please follow all directions listed below.

The ability to effectively communicate is one of the most in demand and sought after skills in todays workforce. As a business professional, you will be expected to not only communicate in a clear and concise way, but to do so strategically. These communication skills are necessary to manage personnel effectively and to drive your organization toward its strategic goals and outcomes. Effective communication starts with planning. By developing a strategic communications plan you will be more intentional in your messages and the actions you ask of your audience.

INSTRUCTIONS Create a written strategic communications plan for the prof

Assignment 2: Part B: Your Marketing Plan (FORD)

Create the second part of your marketing plan:
1.    Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
2.    Develop a branding strategy for your product/service that covers the brand name, logo, slogan, and at least one brand extension.
3.    Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
4.    Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.
5.    Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name,