International business

This week’s writing assignment is a one to two page outline which delineates your step by step research plan. Imagine you are the marketing manager for a multinational company, introducing your product in Mumbai. Your company is considering making a multimillion dollar FDI in Mumbai. How would you do multicultural marketing research in Mumbai India? Choose a product  and the company which you will be marketing. Demonstrate you understand multicultural marketing,FDI,  and also understand how to conduct marketing research.
Make sure you include references at the end of your outline.

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