Discussion

*Outline the global business strategy of Coca Cola company and explain how your companys existing or anticipated business in your selected host country( India) is consistent with or inconsistent with its strategy. Try to offer examples and link to chapter concepts on strategy.

A central theme of the chapter was that different strategies require different organizational architectures; strategy is implemented through organizational architecture.  To succeed, a firm must its architecture to its strategy in discriminating ways.  Firms whose architecture does not fit their strategic requirements will experience performance problems.

*Please outline the organizational architecture of selected company Coca Cola

*Explain how it is consistent or inconsistent with its selected strategy and discuss its effectiveness generally and as applied to its business in your selected host country ( India )

*Briefly discuss how your chosen company( Coca Cola) analyzed or analyzes international opportunities and how it chooses to enter various host countries including your chosen host country( India)

*Please briefly describe and comment on the entry strategy or strategies used by your selected company (a) generally, and (b) when getting involved in your selected host country.

*If your company is involved in strategic alliances, please briefly describe them and comment on their benefit to the company.

*Briefly discuss the approach (es) taken by your company to exporting, importing and countertrade, (a) generally, and/or (b) as it involves your selected host country.  Have they worked well?

*Briefly discuss the policies of your selected host country toward exporting, importing and countertrade (a) generally, and (b) as they related to your selected company?  Have they worked well?

 

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