Positioning and Branding Strategy

This essay will answer the following questions about the Coca-Cola company focusing on their main product “coke”. There needs to be a minimum of 4 scholarly articles and should be formatted in APA with 12 pt Times New Roman font.

MMIP-Positioning and Branding Strategy Questions
Q1. Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale. (Ch. 10)
Q2. Discuss techniques of building brand equity. Which brand elements would be most useful in differentiating the product/service from competitors? Explain the brand promise of the product/service. (Ch. 11)
Q3. Explain the organizations market classification (leader, challenger, follower, or nicher). Select one and omit the others. If it is not the industrys market leader, which firm is the leader? Explain its strengths and weaknesses. (Ch. 12)
Q4. Explain the products current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others). (Ch. 12)
Q5. Is the product classified as a convenience, shopping, specialty, or unsought good? Select one type and omit the others. (Ch. 13)

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