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Archive for the ‘Marketing’ Category

Intro to Marketing

Write the intro & executive summary (about 250 words each) of an overall group project. All the information you need, and the steps that we went through during the semester is attached. Our product is a luxury digital watch (at Rolex, I believe).

Further info that you need for the executive summary (or intro), like positioning, will be sent to you tomorrow as my classmate is finishing up that section.

Let me know if you have any questions. Thank you for your help!!

Research paper on company/product

Pick one of the following companies/products as a topic for research:
-Pepsico/snacks
-Patagonia/ winter outdoor apparel
-kellog's/cereal
-coca cola/ dasani water
-Hewlett Packart/ printers
-Texas instruments/ calculators
including company background, history, management and more.

Objectives for using research to revamp MAC cosmetics

The specific objectives of this research were:
      To revamp M.A.C. Cosmetics and reposition them.
      To determine if our proposed repositioning is supported or negated among the target market.
      To determine if our proposed IMC ideas are supported or negated among the target market.
      To learn about womens makeup look preferences, purchase intent, and behavior when buying.

- I need the bulleted points to be made into 275 words or so. below is some information about the direction we wanted our research to support or negate ....


We feel that one of the most important factors that influence M.A.C. 's targeted consumers purchase decision is effective packaging. M.A.C.s targeted consumer also is looking for safe, healthy ingredients in their products, as opposed to harmful chemicals. Also, consumers are looking for brands with strong ethical values, ethical working con

assignment

Choose answer1 of following 2 questions
Question 1.1 Imagine you are writing a (long!) email to a friend or family about your Human,
Animal, Machine (and the environment) class. In this email, explain 3 of the concepts brought
to you by the Letter A anthropomorphism, avatars, abjection, alterity, animation, aliens,
algorithmic bias/harm, artificial intelligence, the Anthropocene. What critical analysis does each
of these terms bring to your understanding of the relationships between humans, animals,
machines and the environment? Why is it important to understand these concepts? What are
some connections you can make across these concepts? Your answer should be 350-400 words.
Directly reference 3 texts from weeks 6, 7, 10, 11.
You might start your email like this:
Subject: Human, Animal, Machine (and the environment)!
Dear *****,
This semester I am taking a [great, weird, hard, awesome, etc. J ] course called Human,
Animal, Machine (and

Growth assessment

Read the attached case study and answer the question down below with some secondary research:

Turning to the financials, should CJ E&M be pleased that KCON was more or less self-sustaining after five years of steady growth? Or should they be disappointed that the convention business still had lower margins than most other CJ Group operations?

Yield Management – Digital Media

This is related to digital media.  Understanding they would have somewhat limited knowledge, the candidate should prepare a 30, 60, 90-day plan/proposal on how they would go about evaluating and implementing a Yield Management process across the Stack Exchange sites. 

*  Stack Overflow Site:  https://stackoverflow.com
*  Stack Overflow Product Offering: 
  - https://stackoverflow.com/advertising
  - https://stackoverflow.com/advertising/solutions

Tencent Game company Marketing strategy

Potential Questions

1.Do similarities/differences in Hofstede's principles affect the success of marketing across cultures in the gaming industry?

2.How does culture impact the pricing strategy for a gaming company? (You can ignore this question if you don't have any reference to this)

3.How effective is (extended self theory) in cross cultural marketing of the entertainment/gaming industry?
1.Maslow's Hierarchy of Needs. ...
2.Consistency Theory. ...
3.Elaboration Likelihood Model. ...
4.The Extended Self. ...
5.Flow (or Optimal Psychological Experience) ...
6.Network Theory. ...
7.Planned Behavior. ...
8.Institutional Theory.
(choose one or two theories above to expand) more prefer #1

4. How the customer behavior (culture differences) shaped the marketing strategies in each company?

I have uploaded an article you can use as references and you also need to find some others which related to Game/entertainment company market

Any topic (writer’s choice)

We often look through our magazines without really paying attention to some detail that is inevitably inside those magazines.  With this in mind, find three (3) magazines of your choice (Sports Illustrated, Field and Stream, Cosmopolitan, Better Homes and Gardens, etc.).  Look through your three chosen magazines and answer the following questions about each magazine you have chosen (please state the name and issue or volume of the magazine you in which you are describing or have chosenafter signifying the magazine and issue, please answer all of the questions or respond to the statements below about the magazines you select):

1)What is the name of the magazine?
2)What is the volume/issue of the magazine (be specific with date)?
3)Briefly describe your magazine.
What type of magazine is this (i.e. a sports magazine, a fashion magazine, a fishing magazine, a general interest , magazine, etc.)?
4)Who is the target audience of this magazine?
5)Does this maga

Reputation Management Tesla Motors Inc.

First, choose a car manufacturer that you want to analyse. Based on thorough research, present a critical analysis of the strategic public relations position of your chosen company, including the PR strategies/approaches it is employing. In your analysis you are likely to consider the companys mission, vision, corporate identity and image, its Corporate Social Responsibility activities and policies, its social media strategies, and any issues (or crisis) that the company has been facing, and any other communications activities the company has been engaged in and have had an impact on its reputation.  (This part should be about 80% of the entire essay.)
Next, based on the above analysis provide recommendations about how the companys management should address some of the issues identified in the first part. Recommendations should be specific, avoiding generalizations, and justified. You should devote to this part about 20% of the essay.

final

Use the terms learned to write this essay, all the meaning of the terms are in media study field.

don't write it too complex!!



For your cumulative writing assignment, you are asked to create a cohesive essay that serves as an introduction to media studies via the topics weve covered throughout the semester. One way to do this is to act as though you are the author of a media studies textbookhowever, this is only one of many ways in which this could be accomplished. The bulk of the text for this assignment will be made up of the chapter assignments you have written throughout the semester. In addition to the texts that you pull from your chapter assignments, you are asked to write an introduction, conclusion, and transitions between each of the assignments. Your introduction (2 pages) will introduce readers to the field and to the concepts youll be covering in the text. Your conclusion (1-2 pages) will summarize the key concepts from your text and highlight what yo