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Archive for the ‘Marketing’ Category

What is the next device?

"Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement - main idea of the paper (here is more detailed explanation - https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don't include any new information in the conclusion. It should  restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format - https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html"

Digital marketing

The answers should be in essay form,

The format of the responses should be as following:
    Clear essay structure: Introduction, body of analysis and conclusion
    Use and explain theories and concepts to serve your statements
    Case studies from folder will be required as examples, as well as complementary information collected during your research.

1)The development of digital technologies introduces new paradigms in marketing, advertising and content production. Thoroughly explain three of the major differences between analogue and digital, bringing examples.

2)The consumer journey has drastically changed before and after internet. Explain on details their differences, and critically analyze what influences today the path to purchase, and how it impacts a business model

Intercultural communication

1)  Explain, in terms of their cultural differences, the relative success and failure of the efforts of China and the United States to contain the spread of the Corona-virus.

2)  Today's China needs both individualism and collectivism. Explain whether you agree or disagree with this statement by using what you have learn in this class.

3)  BTS, the seven-member boy band from South Korea, has the No. 1 album in the United States, having followed up Love Yourself: Tear from May, the first K-pop album to ever lead the Billboard 200, with Love Yourself: Answer, another chart-topper.

Explain its success from the perspective of Intercultural Communication.  Does their global popularity contribute to a better cross-cultural understanding of South Korea?

international business management

Your dissertation should be presented in a clearly legible font (such as Arial or Times New Roman) in 12pt and have 1.5 line spacing.
All pages need to be consecutively numbered.
Headings need to be clearly distinguished, you may wish to start each chapter on a new page, and you may want to consider numbering headings prefixed with the chapter number. Subheadings may also be numbered (e.g. 4.2, 4.2.1).
All figures and tables should be prefixed with the chapter number and the numbering should be restarted for each chapter.
Images may be used subject to appropriate permissions/acknowledgement of sources.

thesis/dissertation chapter

Any topic (writer’s choice)

1- Social Media - A Faustian Bargain?

Social Media is instantaneous and reaches huge global audiences. Its benefits and damages are vastly amplified from media used a generation ago. Where does freedom of the individual end and where do the needs of society begin? Should media be controlled to avoid private or political abuse? What are the challenges of either system?
Social media brought us the Arab Spring and cyber bullying, online learning and QAnon. Who can control this Faustian bargain? Could we start over like Tim Berners Lee was hoping?

2- Social Media Beacons of freedom or monopolies in need of regulation? 

Questions raised in the last years: Should the government regulate social media? Are they a tool or a publisher?  Should social media platforms be required to release private data to the government?
In the Politics YT Playlist you find a wide spectrum of good politics, of propaganda, from FOX TV undermining science in the Climate chang

M7 response

Needs two respond to post #1 and #2 by extending, refuting/correcting, or adding additional nuance to their posts. All replies must be constructive and use literature where possible. The response integrates multiple perspectives and shows value as a seed for reflection by including other discussants views. Write a couple for each post and number them too.  Attached I have #1 and #2 to answer each response in a couple of sentences separated.

This is what the discussion is about:
On March 8, 2016, Under Armour ran a promotional add on the Olympic swimmer, Michael Phelps, revealing the intense and rigorous effort that goes into being the most decorated Olympian of all time. View the videos in the link above, which include the promotional advertisement, and a follow-up video showing Michael Phelps and his wife Nicole's reaction.

Share your thoughts on Under Armour's marketing direction. What do you think of the end caption, "Its what you do in the dark, that puts you

Marketing

The CSR Report and program Critique (this is 20% of the Grade)

Each Report Critique will be done by you individually. Your company is Exxon. 

Involves reading and doing a critique of a company's annual sustainability, CSR, or citizenship report.

Assess the companys Corporate Social Responsibility (CSR), sustainability, or citizenship report. Explain the extent to which the company recognizes and takes responsibility for the various social and environmental and governance impacts of its business that you identify.
Be Thoughtful and Answer the following questions...

Read and assess the companys sustainability or CSR report, paying particular attention to the  social and environmental efforts that address the triple bottom line.

Explain how the company frames the issues Are they discussed in terms of ethical or social responsibilities?

Do they use frameworks (GRI, CDP,  UN Sustainable Development Goals or certification progr

Media Influence

I have attached the main instructions as a file - Paper instructions- but also consider this:

You are expected to summarize and reflect upon how your actual experience compares to course topics and Applied Studies learning objectives, and very specifically, to elaborate on the intersections of media, culture, politics, economy and new professional markets as grasped through course content, readings, multimedia. Own experiences on media influence about/form current 2020 challenges related to social justice activism, public health crisis and voting rights are encouraged.  Please refer to the Course Requirements section .

I also have attached course content, papers and the book used for you to understand better what we have talked about in this course and write the paper based on that.

5 full pages paper.

Mayo’s Clinic Atrium Healthscape

For this task, you will examine how the Mayo Clinics creation of a healthscape aligns to the organizations mission and goals and adds value to its target audience.

Please see attachment in regards to assignment requirements. The following link will be needed as well..
http://sharing.mayoclinic.org/2009/04/07/mayo-clinic-music-fun/

Marketing via Social Media

Option #2: Marketing via Social Media
Write an essay exploring social media in marketing. Choose a brand (or product) that heavily relies on social media or technology to market their product. (Examples are Netflix and Uber.) Provide the following:

An overview or history of the brand (product)
An explanation of how technology or social media is utilized for marketing purposes
Your research should demonstrate your understanding of target markets and specific demographics.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. .

Your paper should be two to three pages in length. Include at least three scholarly references in addition to the course textbook and required readings.