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Archive for the ‘Marketing’ Category

project report

INTRO: writing to inform, summary of findings, our mission & how is this beneficial for the company,
Based on our research, and SPSS test results, use (Exh. 1) then our recommendations.
According to results
What we conclude

Sincerely,
Market Research Team 1

I need to write project report and my part is intro part.
I attached presentation and progress report that we did. Also I attached instruction of project report but the part I need is intro part. "INTRO: writing to inform, summary of findings, our mission & how is this beneficial for the company,
Based on our research, and SPSS test results, use (Exh. 1) then our recommendations.
According to results
What we conclude "

Thank you

Any topic (writer’s choice)

We probably all have read a newspaper at some point in time.  Maybe at some point you have wanted to be a journalist; well, heres your chance.  You will write a print journalism news-story for this assignment with some information that will be given to you below.  You are to write this story as if you have done investigation (as if you were the investigative reporter); and, remember, the information below is what you have found out through your investigation.  You are required to utilize the following information to write a news-story (that is, take the following information and create your story):

This is some of what you found during your investigation..The following information is from a police officer by the name of John Stanton (all of this information is from his filed report):
Michael Jenson was arrested for drunk driving and for running into an elementary schools playground.
The accident happened in a school zone during school hours.
The scho

Integrated Marketing Communication using only website references SEE REQUIREMENTS IN DESCRIPTION

WORK WILL NOT BE ACCEPTED IF IT DOESN'T MEET THESE 5 REQUIREMENTS
#1. Use only references from websites on the internet:
#2. These must be websites with articles that are free for me to access to read
#3. These cannot be websites where I would have to buy a book to see read the reference.
#4. These cannot be websites that require paid subscriptions to read the reference (such as journals)
#5. I have to be able to open the webpage and read the reference.


WRITE A 2 PAGE ESSAY IN APA FORMAT ANSWERING THESE QUESTIONS:

1. What is integrated marketing communications?  Why is this important to marketers and the organization as a whole?

2. What is publicity?  How can publicity be used in marketing?  What is public relations?  How can publicity and public relations be used in marketing?

3. When we say that salespeople are the critical link between the firm and its customers, what does that mean?

Marketing


Instructions
The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:
soft drink,
fast food/restaurant,
hotel,
cell phone provider,
banking,
automobile,
airline, or
entertainment.
Provide an example of the four areas of the marketing mixproduct, price, placement, and promotionused by each of your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resou

Marketing


Instructions
Access the following resource by clicking the link below:
North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://search.proquest.com.libraryresources.columbiasouthern.edu/abicomplete/docview/
1805954611/fulltext/D41E89BD9BFF4A3CPQ/8?accountid=33337
Based on the article and this unit's other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.
Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.

Research proposal (group assignment)

1: my part is marketing research objective and project schedule
2: please follow by my group instruction
3: follow by our research problem
4: our group topic is Starbucks that we want to suggest them to have Asian food
5: schedule should have chart and our schedule: the minimum number of respondents: 10,000 people.
lengths: February 1st, 2021 to  July 31st, 2021 (6 months)
6: you need to follow questionnaire that I send to you


Marketing Exam

This exam covers material from Class. To complete the exam, respond to the three essay-response items presented. Each item is worth 33 points (you receive one bonus point for completing the exam). Your responses may be based upon any of the material covered in the course, as well as any outside-of-class material that you believe to be appropriate.

1. Amos Washington would like to sell his urban sportswear line abroad but knows
nothing about shipping his goods to markets outside of the United States. He is
struggling with the task of choosing a foreign market channel that is most
appropriate for his company. Examine alternative intermediary (sometimes termed
middleman) choices and suggest an option that you believe to be appropriate for
Mr. Washington. Compare this option with other potential options.

2. Assume that you are the communications manager for a company that is seeking
to begin a communications effort targeting buyers in a foreign market. Which

How Marketers are Effectively Using Social Media.

Directions:  Read the following two articles:
1.    Csutoras,Brent. (2018, June 7).  Is Your Social Media Marketing Strategies Effective?  Heres How Youll Know. Inc.. Retrieved December 19, 2018 from https://www.inc.com/brent-csutoras/how-to-determine-roi-of-your-social-media-marketing-strategy.html
2.    Council, Y. E. (2019, September 25). 11 Surprising Social Media Tips That Really Work For Businesses. Retrieved from https://www.forbes.com/sites/theyec/2019/09/24/11-surprising-social-media-tips-that-really-work-for-businesses/#6af0eb893445


Find at least two (2) additional articles (less than two years old) on how marketers are effectively using social media. 

Type a 250 word short essay in Arial 10 point double-spaced format, titled How Marketers are Effectively Using Social Media. 
    At the end, include the sources of your information for each article using APA format.

STRATEGIC MARKETING

product: electric bicycle similar like the e-scooter

Individual project, each student will be assigned a different brand- product. you may consider their brand from a global perspective or from their own
countrys perspective.

Each question should be clearly identified as a headline and answered as a separate
section of the paper.


Questions:

You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product
Development.

Describe the strategic decisions that you will apply to the marketing mix.
o Product
o Distribution
o Price
o Communication (IMC)

the outcomes of this should include:
Demonstrate understanding of the principles of Marketing and their applicability.
Understand the processes of interaction between key stakeholders in the domain of Marketing.
Identify and analyze the major forces in the marketing that impact business ope

Marketing

Each person should post a comment in BLOG form and choose to talk about  a "green Company that sells sportwear" and their program, products and services".

The content should  be as follows:

1. Outline their  program, service or products that you believe has created a green market/sustainability  impact to the environment. It cannot be one that you have already used in this course.  Make sure the BLOG post has a compelling headline  and a grabbing/interesting introductory paragraph .

2. Research the item above and decide on your focus and what you will say in the post.  Will it be to inspire readers, show a trend or give a compelling reason why this green market has been developed.

3. Outline the key information you want to share and what they learn from the blog you are posting. 

4. Link to other blogs, research or landing pages that supports your assertions.

5. Tie it all together with a strong conclus