3 studies a bout positive impact of advertising on behavior
3 studies a bout negative impact of advertising on behavior.
3 studies a bout positive impact of playing game on behavior
3studies a bout negative impact of advertising on behavior.
definition of cross culture in marketing
definition of culture congruence in marketing
How to Use Social Media to Promote Reputation
Read the article, "Reputation Warfare" by Leslie Gaines-Ross posted on SuCourse and look at those six tactics she lays out in it, and think about automobile, hotels and banks.
For each of these three sectors,
1) Which of these tactics work the best to manage and better defend your reputation in the world of social media, which tactic do you think is the most helpful or useful immediately to your business? And how might you apply it?
2) What do you think would be the opportunity, and how would you pursue that?
3)
You can justify your arguments by providing real life examples.
Instructions
Select one of the following articles to review for this assignment.
Burnett, J., Menon, A., & Smart, D. T. (1993). Sports marketing: A new ball game with new rules. Journal of Advertising Research, 33(5), 2135. Retrieved from http://link.galegroup.com.libraryresources.columbiasouthern.edu/apps/doc/A14584556/AONE?u=oran95108&sid=AONE&xid=cdac492b>
Fink, J. S., & Parker, H. M. (2009). Spectator motives: Why do we watch when our favorite team is not playing? Sport Marketing Quarterly, 18(4), 210217. Retrieved from http://bi.galegroup.com.libraryresources.columbiasouthern.edu/global/article/GALE%7CA323350476/8b9888394fce2dc30a01b8e449031cc4?u=oran95108
Tokuyama, S., & Greenwell, T. C. (2011). Examining similarities and differences in consumer motivation for playing and watching soccer. Sport Marketing Quarterly, 20(3), 148156. Retrieved from http://link.galegroup.com.libraryresources.columbiasouthern.edu/apps/doc/A323259147/AONE?u=oran95108&a
This will require some synthesis of politics, policies and power that undergird the role of AI, robotics and machine learning in our current moment. We will use this reflection to situate our own work in a broader understanding of cyborgs, science and the public.
First - identify your representatives in Congress by determining:
Who are your Senators?
Who is your Representative in the House
Then, for each, ascertain:
++ What party are they from?
++ On what committees do they serve?
++ About what policy issues are they most passionate?
++ Is there any evidence about how they feel about funding for AI? for higher education? If so, what is the evidence?
Lastly, write a letter in one paragraph or more that could be read by your Representative and/or Senators, describing your research for
The purpose of this project is to give you practice applying the principles of the class as you write a create and write an advertising plan.
The product is OREO's
*Ad Campaign idea is a mom packing Oreos into a kid's lunch box with a cute note. *
Objectives of the Advertisement. The objective of the advertisement is to get our target market which is 22-35-year-old married women living in the suburbs. We are going to persuasive advertising. Getting the audience to buy Oreo in the store is our main objective. It needs to be Time-Based and measurable. SMART Goals. Theis only needs to be one page.
This portion is the execution plan for our objectives. This too only needs to be 1 page long. The objective of this section is How does this execution help you to meet the objectives for your campaign? Basically a detailed description of how we will hit our objectives from our ad.
Total of 2 pages. 1 page is Objectives we wish to achieve with our ad. 1 page is
*I have attached my week 3 paper for you to build on.
The first advertisement that was written about was the Coca Cola share a coke campaign.
INSTRUCTIONS:
In Week 3, you analyzed an advertisement for a global product based on a set of advertising concepts. You are going to use your week three assignment and build on that in your final paper.
For your Final Paper, locate one additional advertisement for the same product, using the same medium, but targeted for a different country (e.g., if you chose a print ad for Pepsi in the United States for Week 3, you might choose a print ad for Pepsi in Japan for this assignment).
Although these two advertisements were designed for the same product and the same medium, you should notice a few differences, based on the target market. Examine the similarities and differences between the two advertisements.
In your eight- to 10-page paper,
Provide a brief overview of the two countries selected (e.g., locatio
WORK WILL NOT BE ACCEPTED IF IT DOESN'T MEET THESE 5 REQUIREMENTS
#1. Use only references from websites on the internet:
#2. These must be websites with articles that are free for me to access to read
#3. These cannot be websites where I would have to buy a book to see read the reference.
#4. These cannot be websites that require paid subscriptions to read the reference (such as journals)
#5. I have to be able to open the webpage and read the reference.
WRITE A 1 PAGE SHORT ESSAY IN APA FORMAT ABOUT THE COMPANY WAYFAIR ANSWERING THESE QUESTIONS:
What do they do and what is their mission?
How long they have been in business?
What is a brief description of their background?
Who are some of their key customers?
I uploaded some examples(the Budlight and the Doritos ones) that were provided by the professor. Please just pick an ad, I would say maybe a Super Bowl ad to write the PSA. Thanks and please contact me when you have the idea of what ad you want to write about.
American Express
Create a list of AMEX's external benefits of Corporate Social Responsibility (CSR) and social sustainability initiatives. These can be put in a table format. This includes the benefits that can accrue to stakeholders, society and as well as the company in doing these programs.
Citing the key readings are very important here, as they discuss many benefits.
For example, one benefit is a charitable donation. The benefit provide a tax deduction, hence the company reaps a financial benefit. It also possibly garners some good will by consumers (if it is reported by the media). There may be other benefits as well that are strategic and related to effective management.
Explain how a CSR strategy fits the firms management culture that values employees.
INTRO: writing to inform, summary of findings, our mission & how is this beneficial for the company,
Based on our research, and SPSS test results, use (Exh. 1) then our recommendations.
According to results
What we conclude
Sincerely,
Market Research Team 1
I need to write project report and my part is intro part.
I attached presentation and progress report that we did. Also I attached instruction of project report but the part I need is intro part. "INTRO: writing to inform, summary of findings, our mission & how is this beneficial for the company,
Based on our research, and SPSS test results, use (Exh. 1) then our recommendations.
According to results
What we conclude "
Thank you
P.S. I don't think that you need to check up the data file we got but I attached just in case.