Assignment Content

Read the following article.



https://www.entrepreneur.com/article/232029

It shows you how to identify keywords for a website. You can also then run this same report on competitors. Choose a website and enter it into the search tool. Provide a 1-2 page document (feel free to include screen shots) on the keywords of the site you have chosen. Provide your thoughts on any additional keywords you think this organization should include.

Respond to the following:
Provide an example of how marketers use technology to improve customer retention and enhance their bonds with customers? Select a brand or retailer to complete this assignment.

Guidelines
Please use APA formatting. Your paper should be 2-3 pages in length.
Please use the textbook or an outside source to research and support your assignment and include a citation.

Paper Instructions:  For this Module 1 SLP Assignment, you are required to apply application to Product/Service- "Women's foundation Make-up". Research is required. The written assignment requires an Intro (2-3 sentences), Body, Conclusion (2-3sentences), in-text citations and References, written in third person. Please show clearly in the written report the topics from the Mod1SLP being answered directly & entirely and follow the attached Template. Use the overview attachment for references. There are hyperlinks that requires instruction and Very important, please use schools library as directions Research Instructions state as a MUST requirement. Also, be careful of paragraph construction and using very long paragraphs. Develop a single idea (based off subtitles) in a paragraph rather than multiple ideas, which can impede readability and understanding. "Women's foundation makeup" is the product selection.

Instructions
For this assignment, you will utilize the sports product, service, or event that you selected in Unit I, and you will address the prompts below in a two-page essay.
Identify the concepts and strategies utilized in the pricing of your sports product, service, or event.
Identify pricing concepts and strategies that will promote your sports product, service, or event.
Prepare a pricing plan that will explain the various pricing options available in the sports marketing mix for your sports product, service, or event.
Below are other items listed that you may want to include in your paper (you are not required to include all of these items; they are just here to help inspire your paper):
competition: price/non-price;
consumer demand: elastic/inelastic;
cost: fixed/variable;
discounts: quantity/seasonal;
economy;
internal/external factors;
price: adjustments/reductions;
sales;
social concerns; and
technology.
Utilize at least one o

Instructions
In Unit V, you selected your favorite brand( JORDAN BRAND) and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.
In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
Next, you will determine which pricing strategy is represented by your brands price and discuss why (or why not) the pricing strategy is effective.
Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?
You must reference at least two articles from

Sports Sponsorship Program
For this assignment, you will write an essay with a strong introduction to propose and plan a sponsorship program that will promote the sports product, service, or event that you selected in Unit I.
Utilize Chapter 11 and Figure 11.1 on page 442 of the textbook to describe and explain the elements of the promotional mix for your proposed sponsorship program:
sponsorship objectives,
sponsorship budgeting,
sponsorship acquisition, and
sponsorship implementation and evaluation.
Make sure you complete the steps listed below.
Explain the impact that sponsorships have on the globalization of sports.
Address the relationship between ethics and sponsorship that may impact the sponsorship program.
Utilize elements of the promotional mix in a sponsorship program.
Remember that you will be using this sponsorship program to further promote your sports product.
Your essay must be at least two pages in length, not counting the title page

"Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement - main idea of the paper (here is more detailed explanation - https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don't include any new information in the conclusion. It should  restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format - https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html"

Conduct a marketing research project. You need to choose one research problem (from a given list, see details in the assignment brief), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc.. .There are two important points. Firstly I need a brief summary of the project in 250 words. Secondly, there is a methodology part and I need to use Qualtrics. When you writing this part you need to create questions for the survey. after you write it please send it to me first so I can paste the questions to the website and conduct a survey and send it to the results for the upcoming parts. Also I'm putting the samples and examples of surveys questions to additional materials

Conduct a marketing research project. You need to choose one research problem (from a given list, see below), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc.. There are two important points. Firstly I need a brief summary of the project in 250 words. Secondly, there is a methodology part and I need to use Qualtrics. When you writing this part you need to create questions for the survey. after you write it please send it to me first so I can paste the questions to the website and conduct a survey and send it to the results for the upcoming parts. Also I'm putting the samples and examples of surveys questions to additional materials

Select a currently running (or fairly recent) multi-media branding campaign. It should be conceptually driven and use multiple elements and channels: 2-D in billboards, magazines, newspapers, etc., time-based on radio, TV, YouTube, etc., experiential, out-of-home, interactive, story-building, publicity stunts, etc. Include visuals of the campaign in your paper; for example, when youre writing about 2-D forms of communication, embed small versions of the visuals in your text; when youre analyzing a TV commercial, include a few key frames. Etc.

Structure your analysis using the S.A.D. framework (state the strategic message; articulate the campaign concept; describe the executions).

Clearly introduce the campaign that youre analyzing. Include the name of the sponsor, the product, the agency, the amount being spent, and where/when it is running. As with any good analysis, your opening paragraph should have a thesis or statement of an informed point of view. Make sure to plac