six macro forces that marketing leaders ought to take into account when developing a marketing strategy. Choose one of the macro forces and write a brief post on how that macro force can impact a marketing strategy. Provide at least one example from a company that has had to confront that macro force and describe if you believe they've managed well or poorly.

The two main foci of this class are (a) the study of sound and aurality as a social,
technological and aesthetic practice, and (b) the relationship between these aural practices
and related or associated visual media. With this in mind, this paper should engage some
aspect of either of these questions. Ideally, your paper will draw on some problem, issue or
insight from class that has sparked your attention. To help you along this path I offer some
general questions and ideas. These are only suggested topics, so feel free to develop one
on your own or in conjunction with me. If you'd like my help developing a topic, please
see me in person during office hours.
Instructions for Research Proposal and Annotated Bibliography
Your proposal should provide a brief outline of the topic your paper will be exploring. It
should clearly identify and explain the primary research question animating your
investigation, as well as provide a justification for

1.    Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research.  Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.  Take a position: is the best marketing research quantitative or qualitative?  Support your perspective with evidence from a specific organization of your choosing.  (NOTE:  REMEMBER THAT THE WORD COUNT LIMIT FOR ALL POSTINGS IS 150.)
2.    Is there a particular brand (product/store/website) to which you are loyal?  If so, explain why.  If not, explain what it would take for you to become loyal to a specific brand. (NOTE:  REMEMBER THAT THE WORD COUNT LIMIT FOR ALL POSTINGS IS 150.)

https://hbr.org/2020/11/case-study-when-your-brand-is-racist


Learning Objectives:
To introduce an abbreviated case study
To develop your critical thinking skills
To help prepare you for the case portion of our class

Introduction:
In this abbreviated case study we meet Shawn, a senior brand manager at Cork Beverages located in Nashville, Tennessee.  In this case, Shawn is working with Carla, Chief Marketing Officer, and Eric, Head of Finance on a specific problem that is time-sensitive and has big stakes for both his career and the company's future profits.

In this assignment, you will identify the problem that Shawn is facing, detail the three options discussed in the case, and make ONE recommendation based on the facts from the case.  Please note in future cases you will make more than one recommendation and this is an introduction to our future casework.

______________________________________________

Instructions:
Read

*Give an example of a specific product whose value is perceived differently by the customer and the business supplier.
(Let's try to expand beyond the ones mentioned in the textbook, although they should give you some ideas.)

*Identify these differences in value and provide an explanation of why final consumers and business suppliers might perceive them differently.

*What is meant when we say that business-to-business demand is inelastic in the short term and discontinuous in the long term? [you might find some clues in your textbook p. 11]

*Give an example of a real business/industry that illustrates this phenomenon.

Text Book: Vitale, R., Giglierano, J., & Pfoertsch, W. (2011). Business-To-Business Marketing: Analysis and Practice. Upper Saddle, NJ: Prentice Hall.

"Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement - main idea of the paper (here is more detailed explanation - https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don't include any new information in the conclusion. It should  restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format - https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html"

Instructions
Supply Chain and Logistics Management
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070
Click here to view a transcript of the video.
After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.
1. Compare Dell's supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
Answer question 3 or 4 below:
3. Explain how these technology-driven factors were not enough to enable some business

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary.
In the Unit I introduction to this course, Theodore Levitts remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts:
Reflect on how this introductory marketing course has changed your view of how the field of marketing works.
What was the most surprising thing you learned? What do you need to learn more about?
Do you see the

Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so,

Outline glocalization theory and discuss the role of glocalization in global marketing.
Choose one global company/brand and analyse the extent to which it uses a glocal approach (i.e. standardize and adapt their marketing mix) in their global marketing activities.

Can you please write 20 slides (powerpoint support) and in addition write everything that I have to say orally on a word document (slide by slide).

Please use academic sources.

The MMIP Project

Please note that you MAY NOT select a COMPANY for the MMIP.  You must select a specific product or service.  From the syllabus: Each student must choose a new or existing product/service to analyze for the Marketing Management Individual Project (MMIP). No two students can work on the same product/service.

For example, you might select AHA sparkling water as a specific product offered by the Coca-Cola Company, but you could not just select Coca-Cola as a company.

A good research paper is built on solid research.  The better your research (targeted, current, credible, etc.), the better chance you have of writing a good research paper.  For the MMIP project, credible business publications such as the Wall Street Journal, Fortune, Ad Age, etc. count as scholarly sources.

To search for specific journals, first head to the main JFL website: https://www.liberty.edu/library/ and click on Journal by Name under "Research" at the