For this Assignment, you will need Adobe Illustrator!!!

Assignment Overview

What: Every artist through history has tackled the "Still Life" (https://en.wikipedia.org/wiki/Still_life). This week I'll show you how to create a stylized version of a still life using the vector object, path, and point tools in Adobe Illustrator.

I want you (ideally before class so you can start on your assignment with me) to download a "Still Life" image of your choice (https://www.pexels.com/search/still%20life/) from Pexels.com.

I'll show you how to import your image of choice into Illustrator. From there we'll trace the photograph, and I'll show you tools and techniques for working with color, light, shadow, and arranging objects to make a vector version of the still life. From there, your assignment is to complete your image.

To complete this assignment, please upload your Adobe Illustrator (.ai) file. This will help me see how you organized your file.

Why:
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Three years ago, Cecilia opened Too Cute!, a company that sells supplies and party favors for baby showers. Since her business has been rather low-volume from the beginning, Cecilia has chosen to operate from a store on Etsy rather than her own website or a brick and mortar location. Now she has decided to take her business to the next level by making the move to a dedicated website. Since the expense involved in this move will be substantial, she wants to make sure it is a profitable one by executing a successful promotional campaign.

What type of campaign would ensure the greatest possibility of success in Cecilias marketing endeavor? Select two of the following to explain whether Cecilia should include it in her strategy and why. For those which she should include, describe how she should utilize them.

Advertising

Direct marketing

Personal selling

Sales promotions

Internet/Digital marketing

Public relations

Out of home advertis

Your organization is contemplating the purchase of a new human resource information system and has tasked you with formulating a proposal. Organizational details for you to consider for this assignment are as follows:


There are a total of 500 employees at the site; 450 non-exempt employees who clock in and out each day, and 50 exempt employees who do not use a time clock and are paid a standard weekly salary.
The organization has an electronic time capture and payroll system already in place that:
- Is manually updated when employees are hired or terminate employment
- Is a stand-alone application, not interacting with any other database system
- Is maintained by two full-time payroll administrators, reporting to one payroll manager
Human resource records are primarily paper-based:
- Employee personnel files are maintained in file folders
- Personnel files are manually updated with demographic, performance, and disciplinary information
- Demographic

Create an individual report, using the following tools and model (lecture slides are attached below):

-  positioning,

- segmentation

- marketing mix,

to evaluate a brand of your choice.

You must show an understanding of the respective tools by demonstrating an ability to apply them to a real brand and draw sensible conclusions regarding the brand from that application.

Your organization is contemplating the purchase of a new human resource information system and has tasked you with formulating a proposal. Organizational details for you to consider for this assignment are as follows:


There are a total of 500 employees at the site; 450 non-exempt employees who clock in and out each day, and 50 exempt employees who do not use a time clock and are paid a standard weekly salary.
The organization has an electronic time capture and payroll system already in place that:
- Is manually updated when employees are hired or terminate employment
- Is a stand-alone application, not interacting with any other database system
- Is maintained by two full-time payroll administrators, reporting to one payroll manager
Human resource records are primarily paper-based:
- Employee personnel files are maintained in file folders
- Personnel files are manually updated with demographic, performance, and disciplinary information
- Demographic

You are to add the next section of your marketing plan which is the marketing mix strategy.(Hint the marketing mix refers to the 4Ps of marketing which are product/service, price, promotion, distribution/place.  Since you are eventually going to be turning in one plan it is a good idea to just add each section to the sections completed in prior weeks. This is the important plan where you strategize how to market the product or service to your target markets. The choices here must be consistent with the positioning strategy. You must do your research and cite your sources. It is under tab 3 of the marketing plan guide.

Reading:

1. Read the items list in the following file for the self-marketing plan.

Careers_Self Marketing Plan Item List.pdf
{Please see attachment}

Optional:

2. This reading is optional. Review the chapter below for details about careers in marketing.

Chapter_Careers in Marketing.pdf
{Please see attachment}

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Self-practice part: Think about a career you would like to pursue (e.g., where you want to see yourself in five years). Build a detailed marketing plan for yourself following all the questions that are outlined in the document "Self Marketing Plan Item List.

DISCUSSION QUESTIONS:

1. Please share with us at least three of the items you answered from the "Self Marketing Plan Item List" (i.e. you do not have to share your answers to all the items in your list).

Each Person should review and discuss the IPAT model attached.

You should label with your name then post your response to questions 1 through 6 below.

Please note, these responses will help you on the final paper, so if you don't read them, you may not do well on the final. Please answer the questions below.

Here is the list of questions to answer:

1. Does the IPAT factors have a direct or indirect relationship to each other? and give an example

2. Does a person living in a developing country have the same impact as someone living in rural U.S.?

3. Are populations growing at the same rate across the world and what are the pros and cons to this model and impact on the environment?

4.  How does climate change relate to this model?

5. What is the impact technology can have both good and bad on the model?

6.  Does this model capture the impact Politics can have and critique the model from this perspective.

This assignment is to write-up a response to the notion that the key points illustrated in the marketing myopia article are as relevant and likely MORE SO now than they were in 1960 when the article was published. Be specific (dig deep) and use examples to make your points clear and supported.

The article is attached below.

I want you to write a thorough and clear explanation on the key points.

Sincerely,

**PLEASE READ ALL THE INSTRUCTIONS CAREFULLY**

While reading the business case, you will learn not only about Air France but also about the industry marketplace. Once finished, it is your job to conduct a a data analysis on Air Frances previous campaign data to make specific and detailed recommendations for their online non-organic SEO efforts going forward.

Guidelines

- Read the business case study in full before beginning any data analysis.

- Open the Air France excel data set provided in the assignment and analyze the information given per column.

- Create pivot tables that help you analyze Air Frances online marketing situation.

- Take the pivot table(s) you have created in Excel and use them to answer the 4 questions at the end of the case study on page 12 of the document.

- Each answer should be substantial and rely on the data analysis you conducted in Excel.

Leave your pivot tables in their calculated form. Do not transfer