1. Describe the product(Miami Hurricanes: Football Team) and its extensions. (The football team extensions could be the Hard Rock Stadium, the fans, the band of the hour, cheerleaders/dancers).
2. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.
These websites can help you out:
https://smallbusiness.chron.com/product-extension-marketing-65988.html
https://study.com/academy/lesson/product-line-extension-definition-strategies-example.html
https://startinfinity.com/product-management-framework/product-strategy/product-positioning
https://matrixmarketinggroup.com/product-positioning-strategy/
Instructions
Read the following brief regarding the Wet 'n Wild waterpark chain, and then answer the questions below to reflect on your reading.
Brief
Wet n Wild is a chain of waterparks that are operated across Australia, the United States, and now China. The first waterpark in the chain was opened on the Gold Coast in Australia in 1984. Since that time they have expanded to eight locations, including Hawaii and Las Vegas. In 2013, they opened a new water park in Sydney, Australia. Despite Sydney being a major international city with a population of over 5 million, it does not have a major theme or amusement park. Therefore, the new Wet n Wild facility was able to obtain a virtual monopoly in the Sydney area.
Obviously, Sydney is relatively well known for its famous beaches, including Bondi Beach. To counteract this indirect competitor, Wet n Wild located their new waterpark around one hour inland, away from the beaches. This location was still within large residen
Can Technology End Poverty?, by Kentaro Toyama
http://bostonreview.net/archives/BR35.6/toyama.php
Laptops Work, by Nicholas Negroponte
http://bostonreview.net/archives/BR35.6/negroponte.php
The Shiny New Gadget that Works, by Jenny Aker
http://bostonreview.net/archives/BR35.6/aker.php
Evaluate, by Dean Karlan
http://bostonreview.net/archives/BR35.6/dkarlan.php
You are required to read all four articles.
The assignment for the week is to write a two-page (double-spaced) essay based on these readings. The essay should have the following structure:
- 1-2 paragraphs (1/2 page) with the most important similarities/differences between the readings. They were all written as part of the same special issue for the Boston Review, and are supposed to offer different views around the same broad topic.
- 1-2 paragraphs (3/4 page) highlighting the parts of the readings you most agree with or found most interesting.
For this Assignment, you will need Adobe Illustrator!!! Assignment Overview What: Every artist through history has tackled the "Still Life" (https://en.wikipedia.org/wiki/Still_life). This week I'll show you how to create a stylized version of a still life using the vector object, path, and point tools in Adobe Illustrator. I want you (ideally before class so you can start on your assignment with me) to download a "Still Life" image of your choice (https://www.pexels.com/search/still%20life/) from Pexels.com. I'll show you how to import your image of choice into Illustrator. From there we'll trace the photograph, and I'll show you tools and techniques for working with color, light, shadow, and arranging objects to make a vector version of the still life. From there, your assignment is to complete your image. To complete this assignment, please upload your Adobe Illustrator (.ai) file. This will help me see how you organized your file. Why: The assignment is designed to help you get
-Students are required to find one (1) current or a recent event that connects in some way
to a marketing topic we have or will cover in our course.
- Students will be asked to write a summary of no less than 500 words
-Introduction of topic
Background and context
Connection to a specific topic (or topics) discussed this semester
Conclusion
What impacts does this story/event have on the marketplace?
What are some key takeaways you want for your readers to have?
What if Ferris Valley Foods could develop an employment policy for the hiring of ex-offenders? What are some of the factors does your group feel that the company should consider?
What do you think Larsen should do? What recommendations should he make to his strategic management team?
If that employment policy came to fruition.does your group feel that Mitton should be considered for a position? Justify your answer. Remember the open job description. Do you completely trust Lori Mitten? Would she be better suited for the field rep position?
MEDST 381W Surveillance Prof. Maxwell
Research Essay #2
DUE DATES: First (perfect) version is due on or before Nov. 20, 2020. Second revised version (if needed) is due on or before Dec. 9, 2020
Topic: This is an essay about surveillance in the time of the Covid-19 pandemic.
Your paper: Will identify and analyze the role of surveillance during the pandemic, with specific examples drawn from 10 distinct research-based sources (journalistic and/or academic; find sources that are based on investigative methods of good journalism or academic research).
You must discuss:
Pros and Cons of surveillance in the pandemic
Any controversies surrounding the uses of surveillance in the pandemic, such as profiteering, or opportunistic attempts to use the pandemic as an excuse for surveillance not directed at public health concerns.
Your analysis should conclude with your position on the limits and possibilities of public health surveillance
Sourc
Customize for A Bakery Selling Croissant
Imagine there is a new brand launched, selling Croissants in Turkey.
A croissant is crescent shaped roll made with yeast-risen dough.
(Reference: https://myfavouritepastime.com/2018/04/10/what-is-a-croissant/)
Task:
Analyze the customer segments of a croissant provider and reflect on how you would customize for the segments.
Think of a croissant provider. It could be online, omni-channel, or a shop selling croissants.
How would you segment its customers?
How would you treat those customer segments differently?
read Chapter 7 in The New Marketing: Disrupting the Content Distribution Mix.
Assignment
Answer these selected chapter analysis questions at the end of Chapter 7:
How can a media planner determine the best channels to recommend to his/her clients?
What are some of the lessons from the POEM model?
How can AI be helpful in improving a brands content distribution strategy, and why will the role of a content strategist continue to be valuable?
This week, read these articles on retailer REI and the topic of Black Friday.
https://www.businessinsider.com/rei-closes-for-black-friday-survives-retail-apocalypse-2018-10 (Links to an external site.)
https://www.rei.com/opt-outside (Links to an external site.) (Links to an external site.)
https://twitter.com/rei (Links to an external site.)
Retailer REI chose again to close on Thanksgiving instead of directly reaping the rewards of higher sales on Black Friday (the day after Thanksgiving). Their hashtag: #OptOutside is the battle cry.
This question has two parts:
Part 1: read the articles and analyze REIs strategy and cite some reasons why this strategy makes sense for REI. Why was this a big deal in social media?
Part 2: Would this strategy make sense for all retailers? In particular, think about your response in our continuing COVID-19 environment, Why or why not, and support your response.
