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Archive for the ‘Marketing’ Category

Explain the 3 systems of Freuds personality theory.

Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use attached course textbook pages as your primary source of information  based on the text book Consumer Behavior Buying, Having, and Being Michael R. Solomon, 2017.  Please reference the page number/numbers of this text book or outside sources used.

As far as grading criteria, the maximum points are given for well-organized writing submissions that respond to the assignment clearly and directly.  Please ensure you have the proper use of grammar, spelling, punctuation, citation style ,etc.

Discuss the positive and negative consequences of todays culture of participation that is enabled by social media platforms.

Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use attached course textbook pages as your primary source of information  based on the text book Consumer Behavior Buying, Having, and Being Michael R. Solomon, 2017.  Please reference the page number/numbers of this text book or outside sources used.

As far as grading criteria, the maximum points are given for well-organized writing submissions that respond to the assignment clearly and directly.  Please ensure you have the proper use of grammar, spelling, punctuation, citation style ,etc.

Consumer Behavior Course: Critically evaluate the significance of commensality in relation to contemporary food practice and reflect on the impact of Covid-19.

This is a marketing course called Consumer Behavior, so please write an essay based on this perspective. The essay is focused on critical evaluation of literature including the 4 provided ones, and a list of ones you find yourself. Do not just list references but develop 3 arguments from this literature on the topic of commensality. The 4 literature given should be the core material to develop arguments and find more literature to make the argument stronger. Please make sure there is a strong link between the 3 arguments so that the essay is coherent. The structure of the essay should be 10% intro, 80% 3 arguments body, 10% conclusion.

Any topic (writer’s choice)

Please start by reading this blog: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/



Now create and 8-step (following the blog steps) for a suburban pizza place that offers family size pizzas for delivery only.



Make sure you clearly set SMART goals, create detailed audience personas, do a competitive analysis, create a content calendar, and decide which networks to use.

This project is a mini-version of your final campaign project that will be assigned next week.

Creating a Vector Still Life on Adobe Illustrator

For this Assignment, you will need Adobe Illustrator!!! Assignment Overview What: Every artist through history has tackled the "Still Life" (https://en.wikipedia.org/wiki/Still_life). This week I'll show you how to create a stylized version of a still life using the vector object, path, and point tools in Adobe Illustrator. I want you (ideally before class so you can start on your assignment with me) to download a "Still Life" image of your choice (https://www.pexels.com/search/still%20life/) from Pexels.com. I'll show you how to import your image of choice into Illustrator. From there we'll trace the photograph, and I'll show you tools and techniques for working with color, light, shadow, and arranging objects to make a vector version of the still life. From there, your assignment is to complete your image. To complete this assignment, please upload your Adobe Illustrator (.ai) file. This will help me see how you organized your file. Why: The assignment is designed to help you get to

Marketing

Read the case study and answer the questions provided in the end on a separate word document. Make sure to write and number the question, and then write the answer below. This is not an essay, I just need the questions answered in short paragraphs.

marketing

Part 1Email Respnd - 1paragraph-connect with the ppt
Hi there, Our social media manager is suggesting that we do an activation for National emoji day, which is coming up in two weeks. Im just not sure how to fit it in with our company message (a national-scale hamburger fast food chain). Do you think its worth doing an activation that may or may not have a close fit to our brand?
Part 2
For company-(Jo Malone), choose your awareness tactics and channels. Outline 2 tactics and discuss the channels that fit them the best, using a written paragraph for each tactic. For each tactic, be sure to answer why these channels fit the tactic the best.

Research essay on cosmopolitan media work and practice

To demonstrate understanding of and ability to reason with disciplinary knowledge you have developed in MECO6926 International Media Practice.
To show evidence of ability to reason with MECO6926 disciplinary knowledge by answering ONE (1) of six (6) listed essay questions on cosmopolitan media work and practice (available from 16 October, 2020).
Answer the question using a minimum of six (6) MECO6926 unit of study readings, and four (4) self-selected readings.
Include examples or a case study to support your argument.
question 4: Define and explain the concepts of commercialisation of media work (Malmelin & Villi, 2017) and precarious creativity (Keane, 2016), find and summarise three news stories published in global South media that detail these types of constraints, and decide if 21st century media professionals still access opportunities for good work (Hesmondhalgh & Baker, 2011).
3. Practical advice - Template

Before uploading your PDF file into Canvas

Research essay on cosmopolitan media work and practice

To demonstrate understanding of and ability to reason with disciplinary knowledge you have developed in MECO6926 International Media Practice.
To show evidence of ability to reason with MECO6926 disciplinary knowledge by answering ONE (1) of six (6) listed essay questions on cosmopolitan media work and practice (available from 16 October, 2020).
Answer the question using a minimum of six (6) MECO6926 unit of study readings, and four (4) self-selected readings.
Include examples or a case study to support your argument.
question 4: Define and explain the concepts of commercialisation of media work (Malmelin & Villi, 2017) and precarious creativity (Keane, 2016), find and summarise three news stories published in global South media that detail these types of constraints, and decide if 21st century media professionals still access opportunities for good work (Hesmondhalgh & Baker, 2011).
3. Practical advice - Template

Before uploading your PDF file into Canvas

news analysis and discussion

Uncover a current or recent (within the current month/year) news item from a credible news source that RELATES TO YOUR CLIENT -- FOX sports app (either about your client, the industry, or the client's competition).  The goal for the final uncover blog posts is to be focused on monitoring news that could impact your client/project. (This is something PR folks do every morning.)

Write a brief summary of the news item. Since you will provide the link, there is no need to write out the entire article. Summarize in 1-3 sentences. The majority of your post should be your discussion and analysis.

Discuss how you think the information in the story relates to YOUR CLIENT. If the news deals with a campaign, crisis, strategy, or special audience discuss the relevance to your client. Put yourself as the PR person for the newsmaker: what audiences do you need to concern yourself with, is this a negative or positive story, what does the story say about the brand? Is there any inf