Part 1 Reply Email- one paragraph
Hi there, We here at Subway (sandwich fast food chain) have had enormous success with our $5 footlong promotion. It has gone on for years and has become the prominent association with our brand. However, our franchisees have told us that given the current economy theyre losing too much money on the promotion. We tried to do a $6 Sub promotion in a few test markets, but that was met with huge customer backlash because it broke with our brand promise. Clearly a different promotion wont satisfy our customer base.  How can we justify continuing to offer the $5 footlong to our franchisees? Do you have any ideas for how we can profitably drive people into stores with direct response marketing?
Part 2
Consider the changes that are taking place in distribution in our world.  Think about your own preferences as a consumer.  What do you think distribution choices will be for marketers in 5 years?  Will there will be few players lik

Which method of sales force organization would be most appropriate for: (a) a national company that sells a computerized billing system for small physician practices and (b) a manufacturer of adhesive bandages and sutures? Explain why for each scenario.

Discussion Requirements:

1.Your initial post should be at least 200 words.
2.Correct grammar, spelling, and punctuation are expected.
3.APA format with at least two cited references (APA format).
4.use this as one of the references its the textbook : Berkowitz, E. N. (2016). Essentials of health care marketing. Jones & Bartlett Learning.
5.there need to be introduction, body, and conclusion paragraphs
6.textbook pages will be provided

Each team will develop an advertising campaign for a brand of your choice. However, that brand must be included in the Simmon OneView database. Students will be trained to use this data early on in the semester. In selecting a subject, you can choose a product already being marketed by a public for-profit or non-profit organization. Publicly owned organizations must publish their operating results including spending on current and past advertising. Privately owned organizations do not and it is difficult for outsiders to get enough marketing information about them on which to base an ad campaign. You are going to need lots of data about the history, competitive environment, products, objectives, customers, etc., so that you can be sure your work is original and that you can persuade management to give you the resources needed to do it. Your media plan and budget may involve video commercial, radio, print, outdoor, and digital ads and should be developed for a twelve-month period. This

read Chapter 8, Engaging Social Employees, Influencers, and Gen Z, then answer these two questions on page 167.  I uploaded it.

1. What is social employee advocacy, and why is it so important?

2. What do Millennials and Generation Z value and look for in a brand more than anything else?

read Chapter 8, Engaging Social Employees, Influencers, and Gen Z, then answer these two questions on page 167.  I uploaded it.

1.What is social employee advocacy, and why is it so important?

2.What do Millennials and Generation Z value and look for in a brand more than anything else?

The two questions is comprised of 300 words in total

Watch the following talks and answer both the questions:

1) Sheena Iyengar How to make choosing easier?

https://www.ted.com/talks/sheena_iyengar_how_to_make_choosing_easier

Describe the strategies that youll use as a marketer. (Word Limit: 150 words)

2) Robert Waldinger Lessons from the longest study on happiness.

https://www.ted.com/talks/robert_waldinger_what_makes_a_good_life_lessons_from_the_longest_study_on_happiness?language=en

Explain the elements of research and research design for the study? If you had to design a similar research, what methods will you use to achieve the research objectives. (Word Limit: 150 words)

1. While traditional Western narratives around the Internet in Asia typically emphasize
censorship and governmental control, how might these limitations be ameliorated by the
way people actually use the Internet in the region? What strategies and tactics exist
alongside techniques of control?
2. Choose a well-known celebrity or star from the Asia-Pacific region. Analyze the social
function and social meaning of this celebrity. Is the Asian star system different from the
West? If yes, how and why?
3. Select a particular aspect of Asian gaming culture(s) OR Asian mobile phone culture(s).
Does your example suggest that the Asia-Pacific is increasingly taking a lead role in this
area? What does your particular case study reveal about the society of which it is a part?

The product is the Miami Hurricanes Football Team:

-Create awareness.
-Increase the value of the experience.
-Explain how and where advertising will take place.
-Give personal selling strategies.
-Explain which and how promotions will reach various segments.
-Have season-long in-game promotions for halftimes and time-outs when applicable.
-For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games. (All home games are at the Hard Rock Stadium)

-Describe the product (Miami Hurricanes Football Team) and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.

For assignment instructions and the grading rubric, please download the attached document.

This is how you need to write and submit your answer for section #1a

For example:

PROMOTION
Answer:

For example: (THIS IS A HYPOTHETICAL AND NOT ACTIONABLE EXAMPLE DO NOT USE THIS EXAMPLE)

            My three recommendations to improve the sales of UIW face covering are:

Free sample.
Free samples are. (DEFINITION). They will help customers to become aware of . The free sample strategy also creates.. (RATIONALE). In addition, the risk theory suggests that it will .. (MARKETING THEORY#1).

The second promotion strategy is YYY pricing strategy. EXPLAIN

The third promotion strategy is ZZZ pricing strategy. EXPLAIN



This is how you need to write and submit your answer for section #1b

For example:

PROMOTION SCHEDULE
Answer:

For example: (THIS IS A HYPOTHETICAL AND NOT ACTI

Writing your reflective essay

Towards the end of the semester you can start to look at constructing your reflective essay and video.

Think about how your understanding of marketing has evolved. Can you identify three illuminating moments, that is ah-ah! moments, that really advanced your understanding?

Using these 3 moments to illustrate reflect on how your personal understanding of marketing has evolved over the semester. Describe the circumstances that triggered the ahah! moment and discuss exactly what it was that the moment illuminated about marketing that allowed you to see new, interesting and important ideas for marketers/yourself.