Your paper should be double spaced and, importantly, contain a minimum of 8 citations from our course resources, applying the principles from these chapters to the material you are presenting. Remember to link your citations to a list of references which should be the last page of your paper.
If, for instance, if you choose to explore the success of a products new marketing campaign, lets say, Chipotle, your source for background on Chipotle (their own website) would not be one of your two marketing sources, although it should be included in your citations. However a newspaper article on Chipotle would be considered an outside source, as would other news or academic sources. As always, Wikipedia is not considered an academic source.
This research paper should be well-written, contain no grammatical or spelling errors, and should contain (at the very least) an introduction including a thesis statement, 3 supporting sections, and a robust conclusion.
NO Plagiarism
in this assignment, you will be creating a Consumer Privacy Policy for your New Shoes Company based on the insight you have gained this week regarding privacy policies and their importance to business and consumers. This policy will communicate with your potential and existing consumers how you will handle their personal information on your sites and social media accounts.
As you prepare this assignment, please be sure to include the following elements in your Privacy Policy:
Why you wrote the policy
The plan to protect consumers personal information
How you will handle consumer personal information (shared and not shared)
How you will update consumers regarding the policy
How the information attained is used
How the consumer can opt- out
Parameters
Please submit your assignment using the Privacy Policy Template
for this essay, you need to really do the research and using some academic or marketing report resources to support your writing. The paper should be in detail and convincing.
This is actually a group project, however, you are only required to research and report the advantages (benefits) or disadvantages that this alliance brings to each partner firm. I have attached our group proposal for this project, which provides you the background and related resources of this project. You should read the proposal first. The following two screenshots are the project guideline.
Thank you so much!
How to market yourself professionally? Can you use proven business strategy methods and tools (for example, marketing communication mix, or unique selling proposition, or professional services marketing, or digital marketing strategies) for self-marketing and personal branding? How can you use social media marketing for self-promotion?
In your response, please identify the important concepts, theories, or ideas that you have learned regarding self-promotion through social media marketing.
Why do you think these concepts, theories, or ideas are important? How would you apply what you have learned in this and other marketing courses to successfully promote yourself using social media marketing? Please give a few examples.
Also, what question(s) has your learning of self-promotion through social media marketing raised for you? What are you still wondering about?
Below are some additional resources collected for you by Associate Professor John Beckem.
#1
Study both attached readings. Think strategically about the cost and benefits of doing CSR & Sustainability by corporations. "Cost" can include cost savings (yeah, this is really a benefit). There are a lot of benefits (there are triple benefits: financial, social, environmental).
The content should be as follows:
1. Outline 1 program, service or product that you believe has a compelling CSR and/or Sustainability benefit that will make a real impact that will help environmentally and/or socially. Also highlight the cost of it and/or challenges. Please reference appropriate materials from this course and do not choose a product/or service that you have already used/discussed in this course. Make it a compelling headline of your post and a grabbing introductory paragraph .
2. Research the item above and decide on your focus and what you will say in the post. Will it be to inspire readers, show a trend or giv
my team member and I have been asked to conduct Competitive Intelligence about the assigned company's domestic (U.S. only) marketing activities. Create a report reviewing their use of the marketing mix since January 1, 2018.
I have chosen the pricing section, please follow the instructions from the word document attached below ( from p.13 through p.15 ).
thank you.
Please create a social media-only campaign for a new soft drink called Jazz. This is a diet cola only, with a very, very high caffeine count. The soda will be introduced July 1. The social media campaign will kick off Memorial Day weekend and run through Labor Day weekend. The product is only available in a single market, the greater Madison, WI market. You can choose the demo you want to target..
Jazz, at a minimum, will have a main Facebook page called Jazz and a second page called Jazz Dance. The Twitter feed will be @jazzdrink and @jazzdance. There will also be a YouTube channel and a SnapChat filter for businesses that serve Jazz.
Please include what you would put on both Facebook pages, samples of the Tweets sent for each phase, and what type of videos would be created for YouTube. Create a Calendar for the summer showing the mediums used and what will be posted. Include an estimate as to how much this campaign would cost.
Also, please explain how the camp
Create a social media plan for a bowling alley that is hosting a fundraiser for the humane society to adopt puppies. The event is one day only: April 12. You will need to use exactly 3 social mediums.
1) Pick the 3 mediums and explain why they are relevant for the target audience (and explain who the target audence is).
2) Investigate and estimate how much these ads will cost, based on running one-week before the event.
3) Create the theme of the campaign and explain how you will create the ads in each medium to reflect the event.
4) Create a media calendar that shows what will run on each day leading up to the event (medium, time, message).
5) Explain how you will live promote the event as it is happening (you may use other mediums besides the 3 you are using for the ad campaign).
The term paper will combine what you have learned in the class and apply it to your media intake. This essay is to involve your favorite form of media (something specific such as your favorite show, your favorite book, your favorite magazine, your favorite Internet site, etc.) and/or your least favorite form of 'media (something specific such as your least favorite show, your least favorite book, your least favorite magazine, your least favorite Internet site, etc.). Yes, that was an either/oryou may choose or do both your favorite and least favorite if youd like. During the essay, you will take one or both of these two forms of media and analyze them.
First, the analysis must provide insight on how your least favorite and/or your favorite form of media has an effect on or in your life
Also, your analysis will include at least one of the many mass communication theories we have gone over (i.e. the agenda-setting theory, the cultivation theory, the spiral
1) Explain, in terms of their cultural differences, the relative success and failure of the efforts of China and the United States to contain the spread of the Corona-virus.
2) Today's China needs both individualism and collectivism. Explain whether you agree or disagree with this statement by using what you have learn in this class.
3) BTS, the seven-member boy band from South Korea, has the No. 1 album in the United States, having followed up Love Yourself: Tear from May, the first K-pop album to ever lead the Billboard 200, with Love Yourself: Answer, another chart-topper.
Explain its success from the perspective of Intercultural Communication. Does their global popularity contribute to a better cross-cultural understanding of South Korea?