Marketing Research

Use this for the first attachment which says secondary data analysis
Christina-Table E displays the total revenue for coffee sold on promotion for different sizes of Brand VAZ Gourmet Coffee sales at McConnells for the latest 52 weeks. a. Calculate the average promotion price (Promo Price), and the average promotion price per ounce (Promo Price/OZ). b. Which size has the highest promoted price/ per ounce? c. Which size has the lowest promoted price per ounce?b

Use this for attachment that says Team Project 4b (the charts are on there)

1. Use the information provided in Table 1 to answer the following questions:

a. If someone owns a dog, what is the % chance they watch Fox News? What if they own a cat?

b. Which channel is much more likely to be watched by someone with 4 or more dogs than an average American? What is the INDEX value for this channel and what does it mean? An INDEX value of 100 is the benchmark for an average American adult to have 4 or more dogs.

c. Which channel is much LESS likely to be watched by someone with 4 or more cats than compared to an average American? What is the INDEX value and what does it mean?

d. If we wanted to reach the absolute most 2 to 3 dog owning households by advertising on only a single cable channel, which channel would we pick?

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