Receiver and Channel Factors

Come up with a strategy to persuade your target audience to take the action associated with your topic.
Persuade elderly adults (over the age of 65) to switch from reading the paper edition of the Memphis, TN Commercial Appeal newspaper to the online edition.

What information is important to know about your target audience in order to create a persuasive strategy? How might you gather this information?

What barriers might you encounter in persuading your audience? Consider psychological, demographic, psychological, and environmental receiver characteristics.

Which channel factors will you choose and why? What barriers might you encounter?

Web Links

Audience analysis exercise
http://www.tengrrl.com/tens/013.shtml

The Total Communicator: Audience Analysis Overview
http://totalcommunicator.com/vol2_4/knowaudience.html

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