Viacom Project: EDA in Tableau

Integrated Experiential Learning: EDA & Project Plan
XN Project: EDA & Project Plan
Create a report that includes the following information:
    EDA in Viacom project by using Tableau.
    Your analytic approach to answer the project requirements (what models/tools/techniques)
    Milestones to measure progress
    Key risks and strategies to mitigate them
    Measure of success
    Delivery of your proof of concept
Note: exploratory data analysis (EDA) is an approach to analyzing data sets to summarize their main characteristics, often with visual methods. A statistical model can be used or not, but primarily EDA is for seeing what the data can tell us beyond the formal modeling or hypothesis testing task. Exploratory data analysis was promoted by John Tukey to encourage statisticians to explore the data, and possibly formulate hypotheses that could lead to new data collection and experiments.

Report: three pages, double space. Include APA citations where appropriate.
Tableau: one twbx file.

Project Goals and objectives
The Viacom Company wants to know the performance of audiences by using visualization tool. This project aims to find some patterns or trends from the customers online orders. Also, the project wants to make user portraits for future targeted advertising or recommendation. Therefore, the project may needs to solve questions as following:
    What are the attributes of custom audience that result in high engagement (large clicks and low cpc)?
    Whether the number of users and orders are growing steadily each year, and whether the volume of sales is changing from quarter to quarter
    What kind of goods do people in different countries and regions prefer
    What’s the correlation between CTR and audiences’ impressions?
    Build the statistical model of predicting the cpm, cpc and ctr for them.
Dataset: custom_audience_ads.csv lookalike_data.csv
Data dictionary: data_dict_custom_audiences.docx

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