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For our group project, we have decided to research Macys Inc. Macys is an upscale department store founded in 1858. Today Macys is continuing their venture within the department store industry. Macys has been having some troubling returns over the recent quarters. To turn themselves around, Macys has implemented a couple different strategies. Some of these include online retail assortment changes, and an expansion of their Backstage brand.

 

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