Principles of Marketing
Chapter 6 – A. Recall an occasion when you experienced cognitive dissonance about a purchase. Describe the event, and explain what you did about it.
Chapter 8 – B. Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
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6
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Business
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2
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7
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8
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9
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10
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12
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