Job Requirements/Analysis and Employment Brand Strategy

Overview
The Term Project, which is broken up into four sections, provides you with an opportunity to..SECTION 1 and 2 ARE DUE THIS WEEK
demonstrate your understanding of some of the courses most important topics:
Section 1: Job Requirements and Job Rewards Analysis
Section 2: Employment Brand Strategy

For each section of the project, you will research the assigned topic and write a research paper.

For each section, you should use a minimum of five credible sources, in addition to the
textbook, to support the claims in your paper. Each paper should be formatted according to
MLA guidelines, including in-text citations and a list of references. You are encouraged to
include visual elementssuch as charts, graphs, tables, and figuresin your papers.

Section 1: Job Requirements and Job Rewards Analysis
For the first section of the project, you will conduct a job analysis, meaning that you will gather,
synthesize, and report information about job requirements (tasks and KSAOs) and job rewards
(extrinsic and intrinsic). This section has three parts: the first focuses on job requirements, the
second focuses on job rewards, and the third brings it all together by focusing on job
descriptions.
Your first step is selecting a job (job title) that you would like to study for this section. If you
select a job that you would like to pursue in the future, then this assignment will provide you
with an opportunity to learn more about the requirements and rewards of a job that is of
interest to you.
Job Requirements Job Analysis
For the first part of this section, you will focus on developing a job requirements matrix for the
job title you selected. You will create a job requirements matrix using sources of information
that are readily available to you, and you will also describe the process you would use to
develop a job requirements matrix if you were actually working in the field. Your paper should
address the following:
1. Job Title. Which job (job title) did you choose to study, and why?
2. Methods. If you were actually working in the field, which methods would you use to
gather information about the requirements for the job you selected? Would you use
prior information, observation, interviews, task questionnaires, committee, or some
combination of these? Exactly how would you use these methods?
3. Sources. If you were actually working in the field, which sources would you use to
gather information about the requirements for the job you selected? Would you use a
job analyst, a job incumbent, a supervisor, SMEs, or some combination of these? Exactly
how would you use these sources?
4. Process. Describe the process you would you use to gather, synthesize, and report
information about the requirements for the job you selected, if you were actually
working in the field. For an example, see the textbooks Exhibit 4.11 Example of Job
Requirements Job Analysis.
5. Matrix. Now create an actual job requirements matrix for the job you selected, based
solely on prior information, like existing job descriptions, that is available on the
Internet. For an example of a job requirements matrix, see the textbooks Exhibit 4.3
Portion of Job Requirements Matrix for Job of Administrative Assistant.

Providing rewards is a key strategy for achieving several HR outcomes: applicant attraction,
employee performance, and employee retention in particular. Successfully matching the
rewards with what employees desire is critical for attaining these outcomes. For the second
part of this section, you will focus on exploring the types of rewards available to people holding
the job you selectedas well as the types of rewards they may desire. Your paper should
address the following:
1. Define employee value proposition (EVP) and explain its importance.
2. For the job title you selected, identify three leading employers that offer the position.
Use the companies websites to explore the rewards available to their employees. Based
on this research, describe the types of rewards that seem to be available. Why do you
think they offer these types of rewards?
3. Develop and present an EVP that might appeal to someone interested in the job title
you selected. Your EVP should capture the rewards available for someone with this job,
which may include the intrinsic value of working for a leading company.
Job Description
For the third part of this section, you will focus on evaluating and writing job descriptions for
the job title you selected. Your paper should address the following:
1. Find an existing job description for the job title you selected and include it in your paper.
How complete is this job description? Use your job requirements analysis and job
rewards analysis to determine whether anything is missing from this job description.
2. Write an improved version of the job description for the job title you selected.
3. Compare the existing job description to the improved version that you wrote. What are
the major differences? Why do you think your version would be more effective?

Section 2: Employment Brand Strategy
Every company has an employer brand, but how effective is its employment brand strategy?
The answer should be found in the organizations talent management metrics. For this section
of the project, you will focus on employment brand strategy and will develop an employment
brand assessment. Your paper should address the following:
1. Define employer brand. How can an employer brand be used to develop an employment
branding strategy?
2. What elements make a strong employment brand?
3. What are the benefits of a strong employment brand?
Employment Brand Assessment
Select an employer that you are interested in working for. Then write an Employment Brand
Assessment, based on Internet research, that addresses the following:
Self-Assessment
Why would you join the organization you selected?
What would you enjoy most about working for this company?
Is the company sharing these selling points with candidates?
Logo Test
Go to the employers careers website and put your hand in the top left-hand corner so that you
are covering the company logo. Look at the images on the pages and read through the text.
Could this be any number of companies in the local area or in your industry? Or is this
clearly a unique company, with a strong culture and a clear message?
Employee Check
What do the employees tell their friends and prospective candidates about working for
this company

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