Unit 1 Business Application Assignment: Business Research

By now, you should have picked a business to use for your application assignments. If you have not, then return to the “Choosing a Business for your Application Assignments” and make your decision.

Now that you have made your decision as to which company to use, do some research on this business and prepare a short 1-2 page report. Be sure you review the Instructions below.

Your report should cover the following points:

• In your introduction, identify the business and explain why you selected this business.
• Give a brief history of the business.
• Identify and describe the products and/or services the business offers.
• Identify and describe the type of ownership of this business. Note: Publicly traded companies are going to be corporations.
• On what stock exchange is this business listed? (NASDAQ, NY, AMEX, etc.) How is this business listed on the stock exchange? What is the current (today’s) price of this company’s stock?
• Describe one threat you think this business might have in today’s business environment.
• Describe one opportunity you think this business might have for future growth and development.

Instructions

• Insert a cover page that includes the title of your report, your name, the course, and the date.
• Write your report in essay format. This means you must write in complete sentences and paragraphs instead of just inserting phrases under the points.
• Your report should be 1-2 pages long, not including the cover page.
• Double space your lines of text.
• Your report should have an introduction as stated. After the introduction, it helps to use headings. Headings make it easier to write and to read your report. You can use the points to create your headings.
• You must use at least one resource (preferably two) for this report.
  • WIKIs, such as Wikipedia, are not allowed. They are not credible resources. For example, I could put information on Wikipedia about how to perform heart transplant surgery, but I am not a heart surgeon. Would you want to use my information?
  • You should not just copy/paste your report from website on the internet.
  • If you work for the company, you cannot help but give your own personal information. However, this type of information must be supported by a source – employee pamphlets, website, handbook, interview, etc.
  • Incorporate your own summaries, interpretations, ideas, opinions into the company data and information you cite. Researching information and then interpreting this information is the primary purpose of any research project. We want to see evidence of research, but we want to see your own ideas and opinions and conclusions in this project as well.
• Provide a References section at the end of your report for the sources you used.
• Use APA Citation
  • Remember to provide an in-text, parenthetical citation for any information that is not your own. For example, if you tell how many employees a company has, then you should insert a citation for this data that tells where you got this information. It is not your own!
  • There are tutorials in Canvas that show you how to use APA citation. You can also get help in the Writing Assistance Center (WAC) with citation.
  • Again, you should cite any information that is not your own. You do not cite your own opinions, interpretations and conclusions.
  • APA citation can be hard to master. By the end of this course, we want you to have a good understanding of what to cite and how.

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