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The Impact of the Internet on the field of Advertising-Essay

WRTG 391
Literature Review-  The Impact of the Internet on the field of Advertising
Writing Assignment #3 will be a literature review. In following this theme this semester in, we have read the analysis of one author, Neil Postman,
5 Chapter 7 might be an especially helpful section of the book if you do. The impact of the Internet on the field of advertising
Approach and Requirements.
Now, in writing a literature review, you will be asked to synthesize and summarize at least 10 scholarly articles on the topic. You may have more than 10 scholarly articles if you would like to, but the minimum number is 10. Your literature review should be 8-10 pages long, not including your “references” pages at the end of the review. In other words, the text of the paper should be 8-10 pages. In addition, as stated above, your literature review should include at least 10 sources in the “references” section. This means that you may decide not to use all 12 sources that you summarized in your annotated bibliography. You are free to use all 12 of them. However, it is possible that your experience in writing summaries of the 12 sources led you to conclude that a few of them will not be as helpful to your topic as you had originally thought. You may decide not to include such sources in the literature review. This is totally up to you. Moreover, you might find other sources that you would like to include in your literature review that were not included in your annotated bibliography. You may use such sources in your literature review as well. Please keep in mind that it is possible that, in writing your annotated bibliography, you wrote on a fairly broad topic. You may have written annotations of texts that covered a wide spectrum of issues in, for example, the impact of the Internet on education. However, you may have noticed that your best articles are on a particular issue on this topic—the use of multimedia in online classes, the workload of the instructor in online classes, or something of this nature. If this is the case, you might find additional articles on that one particular issue and write your literature review on that issue. In other words, this process is a recursive one. You might find reasons to hone in on and narrow your topic even further after you have written the annotated bibliography. Organization Your literature review should be organized in the following manner:
Introduction: Write one or two paragraphs in which you introduce the reader to your topic.
Categories: Divide your sources into a few categories. A suggestion is that you divide them into three to five categories. Writer’s Help has some sample literature review papers. You might find these samples helpful in seeing how writers organize the literature on a topic into categories. Conclusion: Summarize what the literature says on your topic. Assignment: Please post your final draft of your Literature Review below and in the Assignments Folder.
The following is a suggested rubric Rubric for Literature Review Introduces the literature review by identifying the topic in a clear and specific manner.
10 Divides the research into categories
10 Discusses the research in each category with adequate support from the sources, integrating the sources skillfully throughout the paragraphs.
20 Maintains unity among the paragraphs and themes.
10 Maintains coherence among the paragraphs and themes.
10 Employs a fluid writing style and an appropriate vocabulary
10 Follows APA format in both the citations and in the reference list
15 Maintains accurate grammar and punctuation. 15

 

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