Sales and customer services assesment

Parameters and guidelinesfor the assessment are as follows:•Select an organization, e.g., a corporation, company, firm or association (ideally, an organization which you have some interest in joining) for in-depth analysis of their customer services. •The research report should be approximately 10-15pages (double spaced) with well documented references. •This research should incorporate wide array of data sources to cover all different aspects of sales and customer servicemanagementin detail and suggests meaningful recommendation to the company. •Data sources may include: internet, newspapers, trade magazines, library sources, industry analysis, analyst reports, focus group discussions, customer interviews, employee interviews, 

Course number and section:MGT 2268 –Sales and Customer Service Management Section: _____8executive interviews, mysteryshopping, ghost shopping, customer surveys, social media analysis, online community analysis, etc. •In-class power point presentation is a required component of the research project.•Project should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via safe assignment The term paper report structurecan bedescribed as follows: (This structure is only to help students to get started and think further in this directions. Students are free to adapt the structure of the research report as they desire.)1.IntroductionBackground and Context: Discuss type of industry, products/services, existing channels, competition in the context of sales and customer service, and how organizational vision and strategies have influenced their sales and customer service management. 2.Analysis of Personal Selling & Sales Management Approach3.Analysis of Customer Service & Customer Turn offs3.1Analysis of Organizational Systems, Policies &Culture3.2 Analysis of Individual Actions 4.Analysis of the Use of Data and Technology for Sales & Customer Service5.Recommendations6.Conclusion7.References

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