Pricing Decisions Paper

Within your CLC, choose a publicly traded company and identify one of its products that the group will analyze. Describe the strategic implications that would need to be considered in setting a price for that product, and determine whether the group would use a market-based pricing approach or a cost-based pricing approach to setting the product price. Explain the rationale behind choosing the pricing approach. Identify the costs that the group thinks would be considered in setting the product price, and come up with a sample cost structure for the product (make it as realistic as possible). Calculate a price for the product, and defend your product price and related cost structure.

the expectations for successful completion.

SUBJECT: Macy’s as the publicly traded company and Unisex Perfume as our product.

Macy’s as a buyer has bought a unisex perfume fragrance formula.. the name is “Lopes Love”. This is a Unisex Perfume. Macy’s owns the product and now needs to market the perfume, price the perfume and sell the perfume in the Macy’s Department Stores.

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