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Positioning Your Product

Positioning Your Product

 

Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort. Explain the reason for positioning and repositioning products.

 

In your initial post…Cite and summarize a scholarly article pertaining to marketing management as your basis for your reasoning. Be sure to cite your article.

 

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