Perspectives on M-Commerce Custom Essay
Purpose To explore the impacts and business opportunities enabled by mobile devices. To learn that technology adoption is not uniform –that e-c and m-c develops differently in different markets Task Answer the following questions to the best of your ability. 1. Whereas Canada is a world leader in the adoption of the Internet via broadband for consumer use, mobile devices are used much more widely outside of Canada – in Europe, Asia for communication, accessing information and for engaging in transactions. Consider the “environment” (political, social, economic, legal, technological, geographic, historical) and the players in m-commerce in Canada compared to the UK. Discuss why things turned out the way they have, so far. [300words] 2. What opportunities do you see for mobile commerce in Canada in the next five years? (What are the drivers that will cause this change?). Support your opinion with articles (journal articles, preferably) and observations in the present-day Canadian market. Remember: Much can, and will change in this realm in the next five years.[400 words] Length 700 word limit total Resources Textbook: Turban 2012, Electronic Commerce – A managerial and social networks perspective Online textbook resources: https://www.prenhall.com/turban Resources to augment answering question 1 with a focus on the UK: https://www.retailmenot.com/corp/static/filer_public/86/ed/86ed38d1-9cb9-461c-a683-ab8e7b4e1ffc/online_retailing_in_europe_us_and_canada.pdf https://ecommercenews.eu/key-figures-mobile-commerce-europe-revealed/ Resources to augment answering question 2: https://www.ic.gc.ca/eic/site/oca-bc.nsf/eng/ca02518.html If you can find a pertinent journal article to reference for part 2 that’d be great!
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