MKT 3750- International Marketing

 

Written critiques are an essential part of any online course, and particularly important for this course in International Marketing.  Almost half of all possible points to be earned this fall session are devoted to the preparation of these critiques- a total of 1000 possible points for the four Harvard Business Review Multimedia cases assigned.  It is essential that you carefully read the requirements needed for acceptance of grading, and the format to be used in the preparation of these written critiques.  The cases to be used for these critiques are purchased from Harvard Business Review and purchase instructions will be listed under Content on Blackboard.  Each written critique submission can earn up to 250 points each, and extra bonus points can be awarded for exceptional submissions.

 

You are to label each of the four sections of your written submission as follows:

 

(1) Statement of Purpose- 10% of your total submission.

                       A detailed statement of why you are writing this critique, what you will specifically 

                       demonstrate in your submission.  It is in effect a snap-shop of what will follow in the 

                       next three sections of your submission.

 

(2) Summary of the Case-  30% of your total submission

                          This section details the author’s(s) viewpoints; it is a summary.  It must be complete 

                           and capture all the major points of the case.  Do not mingle your own opinions or

                           personal views in this section.

 

(3) Analysis/Opinions – 50% of your total submission

               This section is your own opinions, analysis, recommendations, etc.  In this section you

                comment on the strengths and weaknesses of the case. You may bring personal 

                experiences into this section.  You are never graded down for expressing a negative

                opinion of a case; instead opinions are judged based upon how well you defend 

                them.

 

(4) Retrospective Commentary-  10% of your submission

                 This section requires you to Google the company portrayed in the case, and the 

                  author(s) of the case to provide up-to-date information on the status of what the 

                  company is doing at present, as well as the current status of the author(s) of the 

                  case.

 

 

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