MKT 113 – Product Marketing Recommendations

Your product marketing recommendations presentation must contain 8 –10 slides and use APA 6th edition format for formatting and citations, where applicable. It should include either an audio overlay of your presentation or detailed speaker notes of your presentation. 

 

Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company.

 

Your product marketing recommendations presentation will consist of presentation slides with speaker notes. transcripts must be provided.

 

Specifically, the following critical elements must be addressed:

I. Product Marketing Recommendations

a) What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be

interested in it?

b) How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the

“Market Factors” section, elaborate on the strengths and weaknesses that the company should consider. Which are the most important and

why?

c) How will the external market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the

“Market Factors” section, elaborate on the opportunities and threats that the company should consider. Which are the most important and

why?

d) How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting? Provide examples. Utilizing the

work you completed in your target market analysis, how does understanding your target markets wants and needs help in developing a target

marketing strategy?

e) How can you expand your target market to reach more people in the marketing strategies you are suggesting? Provide examples utilizing the

work you completed in your target market analysis to support your ideas. 

 

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