Marketing planning project – interim plan

The company has a large range of products designed for architects and engineers and would need assistance analyzing the market to position their products appropriately

They have been expanding their product offerings rapidly but are interested in students looking at their marketing strategy and analysing their product line positioning in the market. The problem that they have and are interested in having students do a research project has to do with both the internal positioning of their increasing product lines and also their positioning in the industry.

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