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Marketing Philosophy and Strategy

Assignment Details

This assignment has 3 parts.

Review the Terminal Course Objectives, accessed by clicking on the Course Information tab at the top of your screen, scrolling down to the Course Objectives and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.
Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.
In the first question, it asks you to review the terminal course objectives.  Once you review the various course objectives take a look at your career, and some of the goals and aspirations you have to assess how obtaining the objective could prove beneficial for you.

In question 2: Societal marketing continue to rise because of an increase of conscious individuals with access to the internet.  When looking for your company, think about things they are doing to educate society or social causes that are improving our well-being.

Lastly,  have fun with question 3 and seek to improve a product you have an interest in.  Many times products need to make changes to a product to get out of the decline stage of the life cycle.  I am anxious to see what you guys come up with and how some of your classmates feel about the products.

and put a few sentence comment on this post

1.  My success in management is dependent on my understanding and application of how to handle ethical issues before they become a legal problems. I will also employ the critical thinking skills necessary to develop and manage a strategic marketing plan.  My leadership skill is greatly influenced by the ability to meet the challenges of a global economy as well as adapting to changes in technology.  The course objectives will strengthen my knowledge of how a well-executed marketing plan supports the business operations of any organization. 

A manager might experience loss of revenue, low productivity, low morale, and performance issues from his/her employees if mastery of these objectives is not achieved.  Subordinates often look to their leaders for guidance, vision, direction, and support.  When a manager is lacking in the specific skill or attribute necessary to make sound decisions, his/her employees may lose confidence in their abilities to direct and/or complete a mission through an entire life cycle.  Regardless of the factors affecting a managers strategy, he/she must be knowledgeable of various marketing techniques to be successful.

 

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