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Licensing and Logos in Sport Marketing

Overview: For this journal task, you will analyze how licensing and the use of logos support a sports marketing media campaign. You will respond to a hypothetical licensing proposal with a list of questions that you would ask before agreeing to a licensing deal.

Prompt: First, read Chapter 14 in the textbook. Then, imagine you are the marketing manager for a professional sports team and you get a phone call from a company that wants to produce versions of its electronic accessory products featuring your teams logo.

In a 3-paragraph journal assignment, address the following:

Considerations: What are some of the considerations sports organizations must make when entering into licensing agreements? Explain your reasoning.

Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal?

As you develop your questions, consider how sports organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity.

Submit assignment as a Word document with double spacing, 12-
point Times New Roman font, and one-inch margins.

 

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