International Market Expansion Analysis
Research on Li – Ning’s UK Expansion, answer all question below.
1. Discuss a target consumer group in the country and provide an overview of
consumer preferences for fashion in your country of choice.
2. Would your target consumers be able to afford your company’s products?
3. What are some of the psychographic and behavioral characteristics of the local consumers?
4. Based on your research, is the target consumer in your country of choice likely to be interested in your company’s products?
2 pages double spaces. Use APA format for all sources.
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