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harsha assi laggards

1. Read the article Furniture you can Grow and determine which segment of the technology adoption life cycle it resides.

2.  Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available. The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population. Study the definition. Close your eyes and become a laggard. What 3 products do you see around you? Why do you still use them? Do not use product categories. Use specific products like a Nokia flip phone.

  1. Read the optional article on Laggards: How Being a Laggard or Late Adopter of Technology Can Save You Money

 

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