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Gender Socialiazation

The goals of this assignment are to demonstrate how gender socialization takes place in our everyday lives.

1.Choose one TV commercial that you normally enjoy watching.

a. In your first paragraph describe how differently the male and female characters are described by answering the following questions.
What product of commercial did you choose to watch?  What is the setting? Which gender is the voice actor? Present the web link to the commercial.
What roles do the male and female characters play? How are the visual images of male and female characters, such as their physical figure, hairstyle, kinds of clothes and colors that they put on, different? What kind of music and sound are used? Present the lyrics if any.
What gender norms in our society do the roles that male and female characters play represent?  What gender norms the difference in their clothing and hairstyle as well as the music/sound and the lyrics represent?

b. In your second paragraph analyze your data by following the instructions below. Make sure you focus on the details and nuances presented in the commercial. Discuss how the verbal and nonverbal gestures that the male and female characters use are different. Illustrate one specific scene.
Discuss how the content of the commercial, the gender of the voice actor, and the representation of the male and female characters in the scene apply to the conventional gender norms and values.

c. In your third paragraph analyze your data by following the instructions below.
Illustrate another scene in the commercial that represents conventional gender norms and roles in our society. 
Discuss how the scene applies to conventional gender norms and values.

d. In your fourth paragraph discuss what specific gender roles and values the male and female viewers might (subconsciously) learn and reconfirm through watching the commercial.

 

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