Enterprise start-up: New company into the European car market you are to produce a report to the shareholders reflecting upon their company's performance during the simulation and making recommendations for future action by the organisation Custom Essay

In line with the requirements for operation of the April Executive Business Simulation 2014 and given that you have launched a new company into the European car market you are to produce a report to the shareholders reflecting upon their company’s performance during the simulation and making recommendations for future action by the organisation. Maximum number of words: 2,000 (plus data & appendices). To include: – Critical performance review in light of the initial business plan. – An analysis of the contribution to the performance of the company of the particular role / function adopted by the candidate during the simulation. – Justified recommendations for the next five years organisational operation – Candidates should refer to the assessment criteria provided. Marking Scheme Re-sit Assessment Criteria 67% Weight Company performance/decision making – Appropriateness and justification ofdecisions made; – Evidence of use and analysis of informationprovided to inform decision making; – Evidence of market/industry knowledgeincluding competitor awareness, customerawareness, strategic direction; – Concise overview of results; – Realistic recommendations for the futurebased on sound, reasoned arguments. 33% Presentation – Appropriate format; – Complete and concise; – Understandable; – Relevant.

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