Economics of the business environment

Company to analyse: Taylor Wimpey (UK building company)

Set out the performance of the firm/organisation in relation to its main competitors/comparators from 2006 until 2018. Conduct an economic analysis of the firm/organisation, its wider macro context, its market exposures and its cost vulnerabilities, including comparisons with an appropriate comparator organisation or organisations. Does your analysis of these “fundamental economics” of the firm/organisation fully explain your data? If not, why not? What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation especially in 2008/2009? How well equipped is the business/organisation to withstand further global economic shocks in 2019/20?

 

Further information regarding the breakdown of allocated marks for 3000 words (graphs and table not accounted for)

Background to your chosen company ( ≈ 5% )

• Its Vulnerability and Costs ( ≈ 20%)

• Its Market Exposure ( ≈ 25% )

• Its macroeconomic exposure ( ≈ 20 % ) Focus on what matters for the chosen business/organisation and show how its exposure affects its performance using macro and micro data in combination. Avoid lengthy descriptions and analysis of the macro events per se. Its non-economic macro exposure eg 9/11, SARS, local politics ( ≈ 5% )

• Does your business’s conduct and strategy protect it from external exposures? Is it ‘clothed’ or ‘naked’ in the marketplace. How does it compare with others in the same marketplace ? Well equipped for 2019 ? ( ≈ 25% )

 

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