Destinations lie at the core of the travel and tourism system (Leiper, 1990).

Destinations lie at the core of the travel and tourism system (Leiper, 1990).

Destination Marketing/Management organisations (DMOs) are often given a central role in relation to marketing a destination. You are required to choose a tourism destination to

aim is to facilitate your deep understanding of how DMOs use different marketing activities to promote tourist destinations. Hence this assessment is to assess how well you master this knowledge. For a master’s level work, I expect to see following content (not subtitles) in this essay:
2,I choose the place is Lijiang city, Guangxi province( a chinese city)
3, Introduction (200 words)
Present tense, the third person, possible two paragraphs (the first one is to introduce your city and DMO; the second one is to introduce your structure of the essay)

Literature review (750 words) (set the scene for your assessment): key points to consider: Destination marketing, DMO and what other things your assessment might consider

Assessments of marketing activities done by your DMO (1200 words)
•What has your DMO done? You need to get held of marketing strategies by your DMO; synthesise your findings in tables to cut words
•How well has your DMO done?
•Why? (literature sources to support or statistical data or awards or customer reviews or newspaper articles or TV reports)

Your recommendation (400 words): how to improve on weak aspects of operations; recommendation must be supported by sources.

Conclusion (200 words): conclude key findings from your assessment (good and bad things).
4, please look the Professor Derek Hall’s ppts, i will upload it to u ,please read the topic handbook and PPT carefully

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