Deliverable 7 – Online Digital Strategy
Competencies
Evaluate strategies behind website pages ranking in organic search results and their impact on ecommerce.
Critique the technical search engine optimization elements of a web page.
Describe techniques, types, and distribution methods of content marketing and how they fit into ecommerce.
Select keyword targets via a keyword research tool.
Create a long form “list post” focused on keyword research.
Appraise effective search engine optimization and content using analytics.
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