CONTEMPORARY ISSUES IN MARKETING
“Select two disruptive technologies and discuss the implications to contemporary theory and practice of marketing”
Your papers should demonstrate –
• That you have read the key papers
• That you have independently found relevant further papers/readings
• That you are working to understand them
• That you have identified the key ideas
• That you have benefited from discussion in seminars
• That you can develop your own ideas and conclusions from your reading
• That you can provide full academic referencing
• That you can provide examples of good and poor practice
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