Childhood Obesity in the US Organization is key Custom Essay

The client/org for this essay is Childhood Obesity in the US *Organization is key. Create an outline and use subheads. Make sure that your paper has a logical flow. Here’s a sample outline (but please, feel free to adapt as necessary): I. Situation: Brief overview/introduction of the client (save in-depth overview for your secondary research section) Problem statement & SWOT (the summary of everything you learned in your research AND your analysis). II. Secondary a. Internal (about the org) b. Issue & external environment (research about the issue, e.g. homelessness, diabetes, etc., similar/competing programs, and other contributing factors like economy) c. Potential target publics/audiences (info and demographics about the local community, volunteers, members, donors, etc) d. Media analysis (articles that demonstrate perceptions/opinions about the org and the issue). Please make sure to follow the instructions for this section carefully. The purpose of this section is to show external perceptions of the org via media coverage. III. Primary: Conduct Interview with three (3) individuals that may provide insight about Childhood obesity. Your interviews should focus on perceptions about the org, so that we can create strategic, persuasive key messages that will motivate our publics to act. What do volunteers, potential donors, and the community, think about the org? If they are not already active supporters, why not? Remember, this section is NOT a transcript, but a discussion of the results. If you want to include a transcript, you are welcome to put it in the appendix (but remember, a transcript in the appendix is NOT a substitute for this section). a. Brief description/rationale of research conducted (method, sample, subjects) b. (This section is key) Analysis of results: consistent themes, surprises. What did you learn from conducting your interviews? c. Implications for your plan Conclusion: brief statement wrapping it all up WHY DOES ANY OF THIS MATTER? WHAT ARE THE MOST INTERESTING/SIGNIFICANT RESULTS? HOW DO YOU NEED TO PROCEED IN ORDER TO ADDRESS THE ISSUES THAT HAVE EMERGED FROM THE RESEARCH?

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