Topic: Effectiveness in Marketing

Assignment Description

In your own words, answer this unit's discussion questions in a main post (recommended minimum 300 words), and respond to at least 2 peers postings (recommended minimum 75 words).

Assignment Details

Discuss the following:

• What health care administration and marketing-related competencies were you able to develop in researching and writing the comprehensive project that is due in Unit 5? With evaluating your health care organizations recent marketing plan for the aging population and detailing the specific areas that you will focus on for measurement. Consider current trends in the aging population.
• How will these competencies and knowledge support your career advancement in management?

Topic:  Advertising and Branding

Deliverable Length:  3-5 pages

Assignment Description

Library Research Assignment

Your organization has a new catchy ad campaign running. The staff of the organization have been getting a lot of questions from current and potential clients about the new campaign.

• You have been asked to develop a memo to your staff detailing why it is important that they understand the campaign and why advertising is important in developing a brand.
• Provide suggestions on how they can also help develop the organizations brand.

Note: Be sure to use APA format and a minimum of 5 scholarly sources that are no more than 5 years old.

In this assignment, you consider how leaders can engage in a strategic planning process with stakeholders to develop a plan to guide the organizations evolution and development for the long-term. Since strategic planning should engage persons who will be affected by an organizations decisions (e.g., staff, administration, board members, members of the community), it is important to include key stakeholders in the planning process so that it reflects their perspectives and interests.

For this Assignment, think about how you would begin the strategic planning process for a human services organization. Consider the human services organizations for which you have worked either in your fieldwork or as an employee. Based on what you know about a particular organization, what steps might you take to establish a plan for the organizations long-term development?

Assignment (24 pages in APA format): Describe the first three steps you would take to begin