International Public Relations
Assignment Requirements
Final Assessment
Course Name: International Public Relations
Course Code: COMA N421
This assessment is due by or before 6pm Tuesday, May 13 and submitted to the Blackboard.
Purpose
To produce PR material that reflects cultural awareness of the various stakeholders involved for a multinational company.
Learning outcomes
On successful completion of this project, students will demonstrate:
� awareness of the global context of multinational corporations
� awareness of the effect of culture on business operations including PR
� application of cultural sensitivity to public relations materials
� ability to develop public relations or corporate communications materials for delivering a single message to multiple cultures
Materials to produce
1. Event invitation for host country ( UAE) shareholders (investor relations).
2. Social media announcement for host community (UAE)/nation about an event (community relations).
3. Initial pitch for pote