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Archive for the ‘Marketing’ Category

Digital strategy preparation

Required Tasks%uFFFD %uFFFD 500 word post that must include details on your final strategy %uFFFD Target Audience %uFFFD Big Idea %uFFFD Mention all the areas we have covered in this class. In fact, you can take some of your great insights and recommendations from all your research to make an amazing digital strategy. %uFFFD KPI - Metrics (timeline, expected goals, how you will measure, how we will know your campaign is a success) %uFFFD Budget (be accurate, do research so you can justify the amount.) %uFFFD Tools & Tactics (social, paid, blogs, etc. what will you use to make this work) %uFFFD Summary - Tell the story in detail, make it compelling %uFFFD Include photo or video and two links %uFFFD Be sure you make case for how this brand can grow through digital marketing %uFFFD Be thorough and original %uFFFD My brand is McDonald%uFFFDs Expectations %uFFFD Strategy will be client ready, meaning you could deliver it to a client and they would be impressed. %uFFFD Demonstrate

Digital strategy preparation

Required Tasks%uFFFD %uFFFD 500 word post that must include details on your final strategy %uFFFD Target Audience %uFFFD Big Idea %uFFFD Mention all the areas we have covered in this class. In fact, you can take some of your great insights and recommendations from all your research to make an amazing digital strategy. %uFFFD KPI - Metrics (timeline, expected goals, how you will measure, how we will know your campaign is a success) %uFFFD Budget (be accurate, do research so you can justify the amount.) %uFFFD Tools & Tactics (social, paid, blogs, etc. what will you use to make this work) %uFFFD Summary - Tell the story in detail, make it compelling %uFFFD Include photo or video and two links %uFFFD Be sure you make case for how this brand can grow through digital marketing %uFFFD Be thorough and original %uFFFD My brand is McDonald%uFFFDs Expectations %uFFFD Strategy will be client ready, meaning you could deliver it to a client and they would be impressed. %uFFFD Demonstrate

Strategy and Positioning Analysis Part 2

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 500-word analysis that includes: Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines

Strategy and Positioning Analysis Part 2

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 500-word analysis that includes: Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines

The conceptual model for Information Sharing in Supply Chain

1- Why this model? In a paragraph for 10-15 lines. Should be supported by references. 2- What is the model? �Definition � component model and � The important of the model. Should be supported by references. You can see or make a paraphrase ( like what I did on the bottom I got some and I paraphrased it) on the article on the attachment from page 102-104. (Prior - 2012 - The effects of buyer-supplier relationships on buyer competitiveness.pdf) 3- What is the difference between this model and the existing areas? Should be supported by references. 4- Add the article for (Information Sharing overview) in the references. Terms Description: In this model, there are many terms and link between them. Firstly, trust is that Write the definition with references. Secondly, commitment Write the definition with references. Thirdly, accuracy Write the definition with references. Finally, investment Write the definition with references. These terms are used because, to achieve a high quality ne

The conceptual model for Information Sharing in Supply Chain

1- Why this model? In a paragraph for 10-15 lines. Should be supported by references. 2- What is the model? �Definition � component model and � The important of the model. Should be supported by references. You can see or make a paraphrase ( like what I did on the bottom I got some and I paraphrased it) on the article on the attachment from page 102-104. (Prior - 2012 - The effects of buyer-supplier relationships on buyer competitiveness.pdf) 3- What is the difference between this model and the existing areas? Should be supported by references. 4- Add the article for (Information Sharing overview) in the references. Terms Description: In this model, there are many terms and link between them. Firstly, trust is that Write the definition with references. Secondly, commitment Write the definition with references. Thirdly, accuracy Write the definition with references. Finally, investment Write the definition with references. These terms are used because, to achieve a high quality ne

Mobile Marketing

Time to dive deep into mobile apps and mobile marketing. As college students your most likely use your phones to surf, communicate and gather information. Brands need to pay attention to your mobile experience if they want to win your business. It%uFFFDs time to see how your brand performs on mobile. From your smart phone (if you have one) give your brand a good mobile test run. How do their web properties look from a mobile device? When you search for their brand name, do their properties come up easily and look good on a smaller screen? What do they do to make your mobile experience more engaging and special? Write out your recommendations and feedback on how your brand is using mobile. Give some screenshots. And tell how they could improve. I%uFFFDm looking for some great ideas in how your brand could really crush it using the mobile experience, whether it be smart phone or tablet. My brand is MacDonald%uFFFDs. Requirements %uFFFD Include two external links %uFFFD Include one photo

Branding Final Assignment – Reebok

Group Assignment

Family Dollar Australia

The project has already been started, and if you remember, I asked you to write the Strengths and weaknesses. My new task is to do first the Opportunities: Professor insights-> for example product potential in Australia ->Different tastes of consumer -> Legal environment (how product can be sold easier)-> Political environment (Can be opportunity or threats) ex: Australia friendly to US products. My second task is to do the legal and political Environment. I attached the our project work that we have done so far, the Syllabus (You can find instruction of project at the bottom, and a sample project) (Pictures must be included like in the sample project)

Pricing Strategy

Imagine you have inherited a restaurant. The restaurant has been out of operation for a bit so this is a blank slate for you to start a new career as a restaurateur and to open a new restaurant. Imagine that you own a upscale restaurant. Write a six to eight (6) page paper in which you: Create a statement describing the value your restaurant will bring your upscale clientele. Determine the pricing strategy that will benefit your restaurant the most. Explain why you chose this strategy. Choose a value communication strategy that you will use to attract potential customers and keep customers coming back. You are contemplating adding a daily special that is unique from the regular menu. Decide and then justify your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower- priced item compared to your current menu.