We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment, you are to explain these similarities and differences.
- Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.
- Discuss any similarities or differences between the two. Use real-life examples in your analysis.
- Examine how these buying behaviors would affect marketing activities/ strategies.
Exploring the use of social media platforms in creating brand awareness in the U.K electronic industry
Introduce Johnson & Johnson by creating a 4 page report in which you provide an overview of the company and a detailed analysis of one of its products. Your report should provide a thorough, thoughtful description of each of the following items, using the headings below:
Company Overview (maximum one page):
1.Provide the company name, company headquarters location, and type of business.
2.Describe the company's strategic vision and how the company differentiates itself in the marketplace.
3.Provide a brief overview of the company's product lines and markets served.
Product Analysis (3 pages):
Identify one Neutrogena product offered by this company that has the potential to be marketed in a way that could improve the product's standing in the global marketplace.
This might be a product that you believe has been marketed ineffectively, or has been marketed effectively but is missing an opportunity for greater success. (Note: I will have multiple assignments this quarter b
Performing Purchasing Agent Duties
The format for the Financial Analysis upload is as follows:
Cover page:
Your name, selling company, product or service name, buying company, semester. You can re-use the cover page from your FAB but DO NOT send the previous two sections.
Length:
At the minimum one page per section, but if you need more there is no limit.
Appearance:
It should be eye-catching and follow the graphic you used in your seller’s profile and financial analysis. At a minimum use the buyer’s logo on the benefits page although you can use both logos as needed.
Format:
It must include three sections; spreadsheet chart, profit/revenue graphs and notes page. Headings are not necessary.Each section is worth one third of the grade. See the grading rubric by clicking on the gear icon in the upper right hand corner.
Spreadsheet chart:
This page should specify the elements you are selling. If it is sold by the unit, be sure to list costs and price by the unit. Case information should be included on the notes pa
-Instructions Attached -2 pages -4-5 references(Two of the references must be used and are attached) -Must be based off of a social marketing plan that I am creating. I have attached a copy of my social marketing plan, thus far. -I've included a couple of "notes" I want to touch on in the paper. Feel free to get creative.
-Instructions Attached -2 pages -4-5 references(Two of the references must be used and are attached) -Must be based off of a social marketing plan that I am creating. I have attached a copy of my social marketing plan, thus far. -I've included a couple of "notes" I want to touch on in the paper. Feel free to get creative.
In this project, design a new loyalty program for a store or product that does NOT have a current loyalty program. (View www.bondbrandloyalty.com.) Required elements in the paper include:
In this project, design a new loyalty program for a store or product that does NOT have a current loyalty program. (View www.bondbrandloyalty.com.) Required elements in the paper include:
