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Archive for the ‘Marketing’ Category

American Literature

Write a 750-950 word essay on one of the following topics. Aim for a 5-paragraph essay structure ( introduction with thesis, three or more body paragraphs, and a conclusion). The word count does not include the Works Cited page or formatting. Write a critical analysis of one of the works from weeks 3 or 4. Compare and contrast J. Alfred Prufrock and Nick. How are these men alike, different, and representative of the "Modern" man? Which author this week seems most representative of the Modern viewpoint as you understand it? Explain. Some research on Modernism might be required here! Be sure to identify at least 3 'reasons' or points to explore in the body of your paper. You might examine 3 qualities of Modernism and discuss how those qualities appear in the poetry of ee cummings, for example. Your essay should be formatted in MLA style, including double spacing throughout. All sources should be properly cited both in the text and on a works cited page. As with most academic writin

Netflix: The Public Relations Box Office Flop

Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this case. Outcomes: be able to identify how to recover from a marketing misdirection. should be able to identify where theory broke from reality and discuss why this decision was made and how they (Netflix) recovered. Course Objectives: ·      Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers. ·      Evaluate the impact of customer diversity in marketing and distribution of products and services Your charts MUST be in APA format and you must provide at least 1-2 pages of explanation of the chart data. Your forecast should be at least 2-3 pages.

Cloud Marketing Forecast

Create a marketing forecasting report for Cloud product. Forecast should include charts and graphs showing projected success by regions, countries or demographics. Discuss how you developed the forecast and any other economic factors that could cause a variance. Use attachments for reference to incorporate total marketing proposal

MARKETING PLAN

Industry Analysis (0.5 Page) Marketing Program - Product Strategy (1 Page) Marketing Program - Price Strategy (0.5 Page) Marketing Program - Promotion Strategy (0.5 Page) Marketing Program - Place (Distribution) Strategy (0.5 Page) Please read what is attached so that we stay consistent with what is written. I am responsible for just the topics above with their respective page lengths.

Marketing Information Systems

  • Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:
•Prepare as a word processed document (such as Microsoft Word). •Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. •Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment. •Use a simple 12-point font such as Times New Roman.  Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. •If the writing assignment requires external research, be sure to use footnotes and include a bibliography.  You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom or at umuc.edu/library.

Quality Methodologies

400 words   The CEO has done quite a bit of reading in some of the major quality improvement programs that are available to both the company and to its vendor base. He asked you to describe how a company would go about picking one that would work best for it. He specifically asked the following questions:
  • What criteria should be used?
  • How would you gather information about each kind of program?
  • How you would monitor whether the implementation was a success?
  • Why do you think there have been a number of these major quality improvement programs over time; in other words, why hasn’t one been accepted as the ideal one?

Social Marketing 101

Recommend atleast one (1) way a business with which you are familar could use social media/buzz marketing to increase sales and awareness (e.f. social media awareness) of your products.   Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.

Competition in the Electric Car Industry

In not less than 500 words, describe which firm is the market leader in the industry. Explain what its strengths and weaknesses are. References in APA.

Assignment 1: Discussion—Political Actions and Effective Management

Politics relates to who gets what, when, and how. Politicking bridges at least three other topics in management and organizational behavior: decision making, leadership, and power. Individuals often perceive organizational political actions as primarily negative. This is unfortunate because political incompetence, political naiveté, and the inability or unwillingness to effectively perform required political tasks are all sources of management failure.

Using the Argosy University online library resources, locate at least three different scholarly sources on power, politics, and conflict in the workplace. Discuss the following:

  • Can you be an effective manager in a large organization and avoid politics? Explain.
  • Does politicking always cause dysfunction in an organization’s operations? Explain.
  • Support your positions by citing scholarly references.

Write your initial response in a mini

Assignment 2: Power, Influence, and Success

Using the Argosy University online library resources, select and research at least two other business leaders.

Write an essay that covers the following:

  1. Identify Steve Jobs’ sources of personal and position power. Justify your reasoning.
  2. Assess the implications of Steve Jobs’ influence inside and outside the company.
  3. Utilizing your previous knowledge/experience with different organizations, compare Jobs with at least two other business leaders, analyzing the relationship between each leader’s power and influence inside and outside of their organizations.
  4. Analyze the Apple case within the political frame presented in Module 4, considering its main characteristics.

Write a 2–3-page paper in Word format. Utilize at least two scholarly sources in support. Your paper should be written in a clear, concise, and organized manner; demonstrat