Complete the following assignment after reading Chapter 1 in your text and viewing the video provided.

Write 500- 800 words on your understanding of marketing history, include your definition of marketing. Also explain the importance of customer relationships, strategies and the marketing environment, a market, industry analysis and market analysis..

Use APA format for this assignment and include at least 1 citation in your paper. Wikipedia or any dictionary.com are not acceptable as a primary source.


Video: https://www.youtube.com/watch?v=bS7YdEL_Rc0

Chapter 1 attached (screenshots)

Research a local health care organization of your choice, and complete the following tasks:

• Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
  • Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
• Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
• Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
• Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the p

What are the pros and cons of direct and indirect marketing channels?

Research a local health care organization of your choice, and complete the following tasks:

• Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
  • Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
• Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
• Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
• Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the p

It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course: The executive summary Introduction Marketing goals The situational analysis The SWOT analysis Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line) The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits) The advertising plan, which will include the following: The logo/slogan The company’s 10th anniversary marketing message One promotional campaign One evaluation method in the postmarketing phase The media plan Conclusion Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with

Assignment 2: Factors Affecting Marketing Strategy Due Week 8 and worth 220 points Go to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qualify as a product for this assignment, the consumer product should not be currently represented by an advertising campaign. (A quick Google search, as well as the absence of ads for the product in your daily life, is one (1) way that you can verify a product’s lack of an associated major advertising campaign). For this assignment, you will be creating an advertising campaign to launch this off-brand product to national prominence. Determine whether you wish to mimic an existing advertising campaign or whether you wish to create a completely unique campaign altogether to launch the selected product. Go to the following pages of the United States’ Census Bureau’s Website and locate information regarding the market segment that the

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize. After you review the case, prepare a response (4-5 pages) to the following case questions: 1) What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly, how can cross-border activities add value in an industry as apparently localized as cement? 2) How specifically has CEMEX managed to outperform its leading global competitors in the cement industry? Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement. What do this comparison and the

A company profile is a professional introduction of the business and aims to inform the audience about its products and services. I will give you the company profile. Ellaborate. 3-4 pages long.

This simulation is by Havard Business Publishing. I have been trying to pass this simulation for 2 weeks now with no success. You must complete through the year 2020 without being fired. This is a marketing assignment so please do not attempt to shake hands if you do not know marketing. I have been fired from this simulation program more than I can count. It is NOT easy. And you cannot find the answer on Google. Please attach screenshots in a word document. You must include a screen shot of the final run answer and the income statement and sales variance. You have to complete 2012-2020.

In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following: Explain the company’s global strategy. Discuss how cultural differences are considered and managed. Suggest a plan or strategy for future global growth. Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references. Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.