Marketing Analysis (Target Practice)
Learning Outcome 2 Pass criteria covered
Be able to use the concepts of 2.1 Show macro and micro environment
segmentation, targeting and positioning factors which influence marketing
decisions
2.2 Select a marketing strategy for the
Selected product or service
Learning Outcome 3
Understanding the individual elements 3.1 Explain how you think the selected
of the extended marketing mix product was developed to sustain
competitive advantage
3.2 Explain how distribution of the
selected product was arranged to
provide customer experience
3.3 Explain how you think the prices
were set to reflect the organizations
objectives and market conditions
3.4 Illustrate how promotional activity
was implemented to achieve marketing
objectives
Grading Descriptors Grading Criteria
Merit Pass criteria have been met plus:
M2- Select and apply appropriate A range of methods and techniques have
methods or technique been applied to the report
M3- Present and communica
BCG Matrix, General Electronic Model, or MAC Model
Question 1:
Assume that you plan to start a healthcare related business in your hometown. What products/services would you choose? Use either BCG Matrix, General Electronic Model, or MAC Model to conduct your analysis. List your reference(s) in APA format.
do not simply describe the generic model that you will use -- you can safely assume that we all have completed the readings and understand each model. :-)
Instead, focus your discussion on how the model you've selected would help you analyze the business or the products/services that you would offer.
Question 2:
In line with the demographic trend, Advantage Home Health decides to offer adult daycare services. How might Advantage Home Health formulate a prestige pricing strategy and a price bundling strategy targeted to customers who do not have an insurance plan? List your reference(s) in APA format.
This question requires critical thinking, since the scenario may not be
The Sweet Girl
Using the form of a letter to the author, discuss the issue and identify what especially engaged you in their text, and why. This might start with a personal reaction but needs to go on to question/explore/interpret the issue. Be specific: support your ideas with examples for the text.
We will be looking for a focused analysis in your letter. We are expecting you to consider the many ways the text extends, or deepens your understanding of the issue that has taken your attention. What does it reveal? What do you learn about ‘being human’ when you consider this issue? What is significant about this, in your view?
Ideas for issues: you might focus on a particular human problem (imperfect love, for instance) or situation that you think the author is exploring (how the past haunts the present) ; an idea in the way characters are presented and behave; an idea expressed by the way the story is structured. Alternatively, you may wish to analyse the language and/or form of
positive disclosure of material terms, English law
Without a general principle requiring positive disclosure of material terms, English law enforces far too many agreements that are procured without fully informed consent.’ Discuss.
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European union law
Q1.
The European Commission is concerned about the rising popularity of electronic cigarettes within the European Union. It intends to present a proposal for a new Directive to the European Parliament and Council for consideration. The draft Directive will be based on Article 114 TFEU (the internal market provision).
Sebastian, a graduate of Liverpool Law School, is working as a stagiaire (intern) at the European Commission. He is entrusted with the task of coordinating the pre-legislative arrangements for the adoption of the new Directive on electronic cigarettes. On 1 December 2013, Sebastian sent the finalised draft Directive to the European Parliament and Council for consideration. On the same day, he received a call from Mr Bill Morris MP, chair of the UK Parliament’s European Union Scrutiny Committee asking Sebastian to forward the proposed Directive to his Committee ‘for scrutiny.’ Sebastian is unsure about the legality of this request.
(a) Advise Seb
Compare and contrast Unemployment record of UK and USA during the 1920s and the 1930s
Use "Benjamin and Kochin", " Aldcroft and Richardson" references. Guidelines:
You need to combine economic analysis and history. Neither straight narrative history nor pure theoretical analysis is acceptable. Ensure you include authors, examples, statistics, and analysis.
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Cross-Cultural Perspectives
• Option 2: EthicsGame Dilemmas
Option 1: Cross-Cultural Perspectives
Research a global organization (Nike, Walmart, McDonald’s, etc.) and a cultural issue that affects this organization’s interactions outside the United States. Define the cultural issue this global organization has faced or is facing. Prepare an analysis of the ethical and social responsibility issues that your selected organization must deal with as a result of being a global organization. Write a 1050 to 1150 word paper summarizing the results of the analysis. Include the following:
• Identify ethical perspectives in the global organization
• Compare these ethical perspectives across cultures (other countries) involved in the global organization
Format your paper, citations, and references consistent with APA guidelines; use at least three references; one may be your text.
please stay in the word count.
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2000 Word Exam Notes - Strategic Management Analysis - Based on case study
This is based on a case study. The work must be unique and original. Do not allocate to a writer that has worked on this case study for any other client. The work will be submitted via Turnitin.
Detailed instructions are provided on this page with relevant links
https://docs.google.com/a/idrissi.net/document/d/1uVFgQh8HU2Bfu7nI1OSF2Q890m9nQnGSYBMqt7jEC24/pub
If you have ANY QUESTIONS you must ask. Do not assume. Do not start writing until you have finished reading the assignment brief and the case study and looked at the lecture slides etc.
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Referencing Requirements:
Use the sources provided (the pdf files) in this dropbox folder extensively
https://www.dropbox.com/sh/1gaiykankxtzs5n/yshBroIr1x
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