Selective Targeting
Learning Outcomes Pass Criteria Covered
LO1 1.1 Explain the various elements of
Understand the concept and process marketing process
of marketing
LO3 3.1 Analyse the additional elements of
Understanding the individual elements the extended marketing mix
of the marketing mix
LO4 4.1 Plan marketing mixes for two
Be able to use the marketing mix in different segments in consumer markets
different contexts 4.2 Illustrate differences in marketing
products and services to businesses
rather than consumers
4.3 Show how and why international
marketing differs from domestic marketing
Merit Grading Criteria
M1- Identify and apply strategies Judgements have been made that are
To find an appropriate solutions justified by adequate support explanations
and information
M3- Present and communicate The appropriate structure and approach
Appropriate findings have been used in a logical and coherent
way
Distinction
D1- Use critical reflection to evaluate Conclusions have been at throu
Teaching/ Learning center statement.
Paper instructions:
Learning Centered Statement
There has been a paradym shift in education that has occurred the past 10 years. The role of the teacher has changed from that of a "preacher" who lectures to the students to a new concept where the teacher and the student work collaboratively together to achieve the learning outcomes.
What is your understanding of what this educational concept of “learning centered” means to you?
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how chemistry has affected food industry
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Communicative Language Teaching
Paper instructions:
Kindly be aware that this is a specialized Linguistic topic. The wirter should be aware of the subject matter. S/he should submit on time . The writer should provide examples that support the paper. References should not be less than 10. Regards
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compare and contrast the virginia and new jersey plans and explain how they led to the constitution
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Social Engineering Attacks
An outline will be required for this paper as well w/three citations
You will be required to write one research paper this semester. The specifications are as follows:
1. 8-10 pages (double-spaced) Times New Roman 12 pt font.
2. Choose any topic related to the course and write about the latest developments and issues.
3. Use at least five references outside of your textbook (you may use your textbook too, but are not required to).
4. In addition to the required number of pages for the assignment, you must also Include a reference page (bibliography), written in APA style and a title page. Be sure to give all of your papers a descriptive title!
5. Typewritten in double-spaced format with a readable style and font and submitted inside the electronic classroom (unless classroom access is not possible and other arrangements have been approved by the professor).
6. Page margins Top, Bottom, Left Side and Right Side = 1 inch, with reasonable accommodation being ma
SCHOLARY DISCUSSIONS
SECTION ONE:
What are the principles of scholarly discussion in an online environment? How does this differ from a social network? Key Points to explore:how might an online scholarly discussion defer from discussions in a social network? Does social networking has a place or purpose in the professional environment?
SECTION TWO:
What is the difference between a scholarly database and a website? How do you know if a website is credible?
References:
2 Scholarly online sources cited in APA (6th Ed) format, must include at least 1 in-text citation for each section.
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Assignment No. 1
Prepare the balance sheet with as many details as possible using the following information:
Fixed assets = 60% of total assets; Current ratio = 1.2; Debt ratio = 7/9; Margin percent for short-term bank loan = 25%; and Other current liabilities = $60 000
Assignment No. 2
Analyze the figures, calculate need-based ratios, report on company’s performance
Items 2008 2009 2010 2011 2012
Sales ($) 100 000 105 000 110 775 117 422 125 171
Profit ($) 8 000 8 925 10 191 11 742 13 143
Current assets ($) 20 000 21 084 22 111 23 391 25 084
Total assets ($) 70 000 79 801 94 904 112 010 130 228
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Visual aids
Task:
A. Create a presentation outline showing the organization of your presentation content. Your outline should do the following:
1. Outline an introduction that appropriately catches your audience’s attention.
a. Provide an appropriate research-based thesis statement for your presentation.
b. Preview your presentation’s main points.
2. Outline a body that effectively addresses the two to three main points of your topic. (Based on the time limitations, you will not have time to discuss more than three main points of your topic.)
a. Support each point with research and evidence as indicated by APA in-text citations.
3. Outline a conclusion that ends with an effective closing strategy.
a. Summarize the main points of your presentation.
B. Explain a readable, effective, and appropriately designed visual aid (e.g., chart, graph, picture, model) for the presentation.
1. Explain how your visual aid (suggested length of 1/2–1 page) supports the main points of your
Competitor Profiling
Complete two competitor profiles for a healthcare organization. The healthcare organization could be your current (or former) employer or the organization in your marketing plan. Write a three- to four-page (excluding title and reference pages) competitor profiling paper in APA format. In your paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines. Apart from the description of a healthcare organization, the Competitor Profiling should include the following elements for TWO competitors:
Overview (Name of competitor and size/volume)
Nature of organization/operation
Competitive strength
Competitive weakness
Likely key competitive moves
Likely key long-range strategy
Market share data
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