Write a 1,050- to 1,400-word paper in which you:
- Assess three trends in marketing communications.
- Provide specific examples of each trend with evidence of marketing communications that reflect the trend. Insert screen shots, photos, etc. as proof.
- Evaluate the significance of the trend to the company that has addressed in its communications.
- In Text Citation
Format your paper consistent with APA guidelines.
In your own words, post a reply (200 to 300 words) to the following questions:
Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real?
Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?
What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?
Course Description:
In a rapidly changing world, leaders are challenged to become more strategic in both their individual leadership and in service of the enterprise. This course focuses on the strategic planning and decision making processes of organizations, including determining vision, core mission, goal development, implementation, and evaluation. Included in strategy are the financial viability, planning, and monitoring needed to ensure long term sustainability and success. Students will apply current theory, practice, and research to real world examples of organizations for which they will develop a comprehensive strategic and financial plan that addresses the needs of all stakeholders.
You are to write a scholarly paper of 5 pages (plus cover page, abstract, and reference list) in length on some aspect of the research and/or theories of strategic or financial management that relate to, but are not duplicative of the material in this course. You are free to cr
Use your search engine to find an article from the Harvard Business Review September 2011 issue entitled HBR Case Study: Culture Clash in the Boardroom. Read the case study article and write a three page reflection about the case. What intrigued you? What did you learn? Why is this case important to international business? In your paper, please describe how sections of the article reinforced concepts from chapters 1 to 5 from your text. Also, comment on the actions, or decisions made by certain actors in the article showing how your knowledge from international business, (chapters 1 to 5), can be used or considered, for better outcomes.
Chapter 1 Assessing the environment: Political, Economic, Legal, and technological
Chapter 2 Managing Interdependence: Social responsibility, ethics, and sustainability
Chapter 3 Understanding the role of culture
Chapter 4 communicating across cultures
Chapter 5 Cross-cultural negotiation and decision making
Direct link to article:
https://hbr.or
In this assignment you will explore the development of employee engagement surveys, utilizing the ideas and concepts explored in the 3 provided lectures. You are required to analyze the US Postal Service’s disastrous employee engagement survey administered by Gallup in 2015.
Provide a short summary of the issues that arise when an organization elects to conduct an employee engagement survey. Then, move directly towards providing your analysis of the positive and negative issues that could arise if the Postal Service elects to use employee engagement results as one element in making promotional/transfer decisions.
Please write your analysis in 550 words, APA Memo format, addressed to “HRVP”, and use formal, third person style (DO USE: the US Postal Service, the HR department, he, she, it, him, her, they, them; DO NOT USE I believe, I think, etc). READ MORE ON ATTACHED WORD DOC TITLED "UPS Memo Assignment"!
In this assignment you will explore the development of employee engagement surveys, utilizing the ideas and concepts explored in the 3 provided lectures. You are required to analyze the US Postal Service’s disastrous employee engagement survey administered by Gallup in 2015.
Provide a short summary of the issues that arise when an organization elects to conduct an employee engagement survey. Then, move directly towards providing your analysis of the positive and negative issues that could arise if the Postal Service elects to use employee engagement results as one element in making promotional/transfer decisions.
Please write your analysis in 550 words, APA Memo format, addressed to “HRVP”, and use formal, third person style (DO USE: the US Postal Service, the HR department, he, she, it, him, her, they, them; DO NOT USE I believe, I think, etc). READ MORE ON ATTACHED WORD DOC TITLED "UPS Memo Assignment"!
Employee motivation is often seen as one of the key challenges in the modern workforce (see http://guides.wsj.com/management/managing-your-people/how-to-motivate-employees/ ). Based on your experience, what combination of motivating programs for employees works best? How would this likely vary in a different industry? Support your proposals with examples and/or references.
As you will often hear, "Accounting is the language of business." Accounting and finance may be a new area of learning for many of us. Accounting and finance are important to the success of every company and individual. It is important to familiarize yourself with some of the accounting and finance terms and concepts that you may see and hear about every day. The more you learn about how business, accounting and finance work, the better!
Choose one topic from the list below. Using the internet or the library, find an article or website that relates to your topic and respond to the following points:
- Identify your topic and explain why you selected this topic.
- Summarize the article or website. Avoid plagiarizing; do NOT copy/paste from this website.
- What did you learn? How will you use the information? Why is this site valuable?
- Include your opinions, interpretations and conclusions. How will you apply this information to your personal and pro
